*ON-DEMAND | ONLINE COURSE: DMI AI Fundamentals for marketing

AI Fundamentals for Marketing

Every marketer needs AI skills now. This short course gives you the practical foundations to start using AI confidently, responsibly, and effectively in your day-to-day work. Learn how AI and machine learning are reshaping marketing, build your prompting skills, understand privacy and risk, and discover how to use AI across your workflows, tools, and presentations to work smarter and move faster.

Who Should Attend

• Any marketer wanting to build practical AI fluency and responsible AI working habits.
• Digital marketing generalists, specialists, and managers looking to apply AI across campaigns and workflows.
• Content, SEO, social media, and community professionals ready to use AI to work smarter.
• Paid media and performance marketers who want AI to sharpen campaign optimisation.
• CRM, lifecycle, and email marketers using AI to improve engagement and personalisation.
• Marketing analysts who want to make faster, better decisions with AI support
• Marketing ops and project professionals looking to streamline coordination and tools.

Course ctructure

1. Getting Started with AI in Marketing
2. AI Privacy and Risk Management for Marketers
3. The AI-Powered Marketer

Learning Outcomes

1. Understand AI and Machine Learning: Learn how AI drives smarter decisions, automation, and campaign performance across modern marketing.
2. Work Smarter with AI: Apply AI tools to everyday marketing tasks and workflows to improve productivity and efficiency.
3. Master Prompting: Generate higher-quality outputs by developing strong prompting skills to create, refine, and evaluate AI-driven content.
4. Spot AI Opportunities: Identify where AI can enhance decision-making, streamline workflows, and improve marketing outcomes.
5. Use AI Responsibly: Apply AI critically and ethically to maintain accuracy, quality, and trust in your marketing activity.

Course Experience

• 3 Interactive Modules

• 5 Hours of self-paced learning content

• Access to the world's largest library of digital marketing resources.
• Practical Toolkits and Templates

• Assessment: one-hour computer-based exam; 40 test items (including multiple choice, matching, and drag-and-drop question formats)

• Associate Level Certification
• DMI Professional Membership included

Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 

*This course qualifies for 20 CPD points under the AMI’s Certified Practising Marketer program.