Delivered in a clear, easy to comprehend manner, this workshop is ideal for any marketer that wants to drive organic traffic to their website and convert that traffic to sales.
OPTIMISE - SEARCH (SEO, GEO, AIO)
Search isn’t what it used to be - and neither is this workshop. Packed with fresh insights, real-world tools, and delivered in an accessible manner, you'll walk away full of ideas and inspiration around getting your brand seen on Google, ChatGPT, Perplexity, and beyond.
The first half of this hands-on, practical workshop will leave you buzzing with actionable SEO strategies and a greater understanding of how and why Google ranks certain websites highly.
Join Richard Conway, Founder of Pure SEO and The Optimisers, for a hands-on workshop revamped for today’s wild world of search. Richard’s been running this popular course with the Marketing Association for over a decade. Now it's been completely reimagined for the AI era.
What we'll cover:
- SEO 2025: How to optimise for Google, AI Overviews, and AI Mode.
- GEO / AIO: Tactics to get your brand featured in generative search (ChatGPT, Perplexity, Claude).
- Future-Proofing: What’s next in search and how to get ahead of it now.
- Hands-On Demos: Try tools like Google Search Labs (including US-only betas).
This course is hands-on. You will work in groups to analyse, discuss and present ideas around search, content and link acquisition. You will need a laptop and ideally a Google AdWords log-in (one per table).
Whether you're a seasoned marketer or still figuring out what AIO stands for, this workshop will leave you energised and armed with ideas to give you a competitive advantage.
OPTIMISE - CONVERT
The second half of this course will teach you how to convert your hard-earned website visitors into leads and sales through OPTIMISING your Conversions. Filled with tips and techniques, you will leave with the skills to make an immediate difference to the revenue and leads generated by your website.
You understand your website traffic- but how do you convert that traffic to sales?
Is your website content relevant to your prospective customers?
Just how easy is it for customers to navigate your website?
Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.
Facilitator
Richard Conway
Founder, Pure SEO
Richard Conway is the founder of Pure SEO, The Optimisers, and owner of NZ Business, Management, and Exporter magazines. He’s also the author of How to Get to the Top of Google Search (Penguin Random House), a Gold IAB Award winner (Service to The Industry), and an EY Entrepreneur of the Year finalist. He’s run this workshop for over 10 years and regularly speaks on SEO, GEO, and AI-powered search.
Thijs van Lierop
Senior CRO Specialist, Catchi
Thijs is a seasoned Senior CRO specialist with over 20 years of experience in data and marketing, including 15 years dedicated to Digital Analytics and Conversion Rate Optimization (CRO). His journey into the world of CRO began in the Telco industry in The Netherlands.
