Stop presenting, start influencing: speaking skills every marketer needs

Marketing has a problem. But it’s not a credibility problem. Or an us-them problem. It’s a communication problem. This webinar will help you fix that.

You're great at marketing. But if it feels like people aren’t paying attention or acting on your insights, there’s a good reason.

Being a great marketer isn’t enough.

This session will teach you what every marketer needs to know about presenting.

This is NOT about presentation skills. How to improve your slides or stop saying ‘um’. It’s about how to make executives take you seriously so you get the funds, make the impact, stop defending and show up as the leader you already are.

Given by a marketer who has done your job, spoken on the TEDx stage and now sits on boards and coaches C-level executives how to improve their communication skills: this is the session you wish you’d attended five years ago.

What you will learn

1. Why executives tune out marketing and what to say instead, to get their attention.
2. The four questions they’re really asking (and how to answer them quickly).
3. How to rehearse for hostile questions — including the scary ones.
4. The invisible work where influence actually happens.
5. How to stop asking for permission and start commanding the room.
6. And you’ll come away with practical tips you can use immediately.

Who should attend? Marketers who…

• Do strong work, but can’t get sign-off;
• Are preparing for promotion and ready to command the room;
• Have high-stakes presentations coming up;
• Currently present to executives, boards or leadership teams; and
• Want to be the one they respect, quote and listen to.

Whether you're defending a budget or pitching a strategy, looking for ways to get into a leadership role or have lost your sparkle: this will inspire, inform and leave you with actionable tips.

“Marketing doesn’t win through activity. It wins through influence.”

What past attendees say:

“So many excellent tips. Really well presented.”

“Gina is insightful and shared so much valuable information. Excellent energy.”

About the presenter:

Gina Balarin
International Communications Expert & Presentation Coach

Gina Balarin is a presentation coach with decades of experience in marketing around the world — both as a marketing practitioner and marketing leader. She's worked with Fortune 500 companies and startups on high-stakes communication, and now brings that expertise to help marketers speak with the authority they deserve. Gina doesn't teach you to present like everyone else. She teaches you to present like a leader.

*This course qualifies for 4 CPD points under the AMI’s Certified Practicing Marketer program.