ON-DEMAND | ONLINE COURSE: DMI Digital Strategy Short Course

This Digital Strategy course will help advance your career and provide easy learning through a combination of expert-led video tutorials, case studies and useful toolkits. On completion, you will understand how to plan, build, execute and optimise a digital marketing strategy that focuses on the customer and your brand.

• 4 Interactive Modules.
• Associate Level Certification.
• 11 Hours self-paced learning content.
• DMI Professional Membership included
• Practical Toolkits and Templates.

Key skills and competencies you will gain

• Strategic Marketing
• Market Research and Consumer Behaviour
• Digital Marketing Planning
• Customer Centricity and Customer Experience
• Situation and Audience Analysis
• Defining Your Target Audience
• Defining Strategy Objectives
• Defining an Action PlanStrategic Thinking
• Enabling and Executing Digital Marketing Strategy

Learning Outcomes

1. Explore the evolution of marketing and the role it plays in driving organisational strategy along with the value of consumer behaviour research

2. Explore omnichannel strategy principles,the importance of aligning channels with strategies and the role of the customer journey and customer experience (CX) including analysis and measurement

3. Understand channel planning and know its challenges examining inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing

4. Identify tactics and techniques for developing a digital marketing strategy looking at techniques such as SWOT analysis and PESTEL. You will explore the digital marketing strategy frameworks for implementation (SOSTAC, RACE, the 4 C’s, and AAAR) and learn how to develop, document, and plan a strategy using SMART objectives.

Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 

*CPMs can register 44 points for Professional Maintenance Program (PMP) at this course.