How to create cinematic, on-brand AI video that stops the scroll, tells richer stories, and replaces expensive production
An AMI Two-Part Intensive Skills Lab | 90 Minutes x 2 | Led by Steve Ballantyne.
If you’re a marketer who knows video matters, but doesn’t have the budget, time, or production team to do it properly, this masterclass is for you.
AI video has moved fast. Quietly.
What used to take crews, cameras, editors, and months of back and forth can now be created in days, sometimes hours, by small teams who know how to use the tools properly.
This two-part AI Video workshop is designed to show you how.
Join Steve Ballantyne, Founder of Brand IQ and one of Australasia’s leading voices in AI-powered storytelling, for a practical, example-rich masterclass on how marketers are already using AI video to bring brands to life.
This isn’t a film school lecture. And it’s definitely not a tech demo.
It’s a clear, structured walkthrough of how to think, plan, and create AI-powered video that actually works in the real world of marketing.
What this workshop covers
Over two 90-minute sessions, you’ll learn how to move from static visuals and written ideas to cinematic, emotionally engaging video, without needing traditional production.
We’ll explore the current AI video ecosystem, where each tool fits, and how to combine them into a repeatable workflow you can use again and again.
You’ll see how marketers are already:
- Turning still images into moving brand stories
- Creating social-first video that feels human, not robotic
- Producing explainers, promos, and brand films without cameras
- Slashing production costs while increasing creative freedom
And yes, we’ll talk honestly about the limitations too, so you know what AI video is brilliant at, and where human input still matters.
What you’ll learn:
- The AI video landscape, simplified. What’s actually usable right now, what’s overhyped, and how to avoid wasting time on the wrong tools.
- How to turn still images into motion. Using Midjourney’s video features and animation platforms like Pika to bring static visuals to life for social, ads, and websites.
- Creating cinematic brand moments. How to think in scenes, pacing, and emotion, so your AI videos feel intentional, not random.
- Using AI avatars and synthetic presenters. How tools like HeyGen can be used responsibly and effectively for explainers, internal comms, and marketing video.
- Soundtracks that elevate your story. How to use platforms like Suno to create custom music that matches mood, tone, and brand energy.
- The emerging future of AI video. A guided look at platforms like Midjourney, Runway, Google Veo, and Higgsfield, what they unlock creatively, and how to prepare for what’s coming next.
- Ethics, trust, and brand safety. Where the lines are, how to use AI video without damaging credibility, and how to talk about it internally and externally.
You’ll leave with:
- A clear mental model of how AI video actually works.
- A practical workflow you can adapt to your own brand.
- Confidence to brief, experiment, and lead AI video projects.
- Ideas for immediate use across social, campaigns, websites, and presentations.
- A realistic understanding of what AI video can replace, and what it should enhance.
Who this workshop is for:
- Marketers and brand managers under pressure to do more with less.
- Content and social media managers wanting fresher formats.
- Business owners and founders tired of expensive video quotes.
- Creatives and designers who want to stay ahead of the curve.
- Anyone curious about the future of storytelling and video marketing.
You don’t need editing skills.
You don’t need a production background.
You just need curiosity and a willingness to experiment.
Facilitator
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Steve Ballantyne
Steve Ballantyne is a brand strategist and founder of Brand IQ, a creative agency specialising in AI-powered marketing and storytelling.
He has created tens of thousands of AI visuals and videos for brands across New Zealand and Australia, working with lean teams who need high-impact creative without high-end budgets.
Steve teaches AI-powered storytelling at the New Zealand Marketing Association and the Australian Marketing Institute, and is known for helping marketers cut through noise, complexity, and hype to focus on what actually works.
His approach blends strategy, creativity, and practical application, with a strong focus on emotional resonance and brand clarity.
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