ON-DEMAND | ONLINE COURSE: DMI Data and Web Analytics course

Learn about Data Analytics, Reporting, Data Management, AI, Machine Learning and Security best practices and understand how to configure GA4 with this short online Data and Web Analytics course.

Course Info

This course will help boost your career through a blend of expert-led video tutorials, case studies and useful toolkits. On completion, you will know the core principles and best practices in analytics and data management to make sound data driven decisions.

• 4 Interactive Modules.
• Associate Level Certification.
• 10.5 Hours self-paced learning content.
• DMI Professional Membership included
• Practical Toolkits and Templates.

What you will learn

• Learn the different data types and best practices for data management along with understanding the benefits of using AI in digital marketing. You will also explore privacy, ethics, data storage, and data protection

• Learn how to set up and configure a Google Analytics account for GA4, install a tracking code, and link Google Analytics to other tools. You will also know how to gather data, and use reports for insights on campaign performance.

• Understand how to use the various reports to monitor campaigns and know their purpose, characteristics, and benefits. You will also explore data-driven decision-making and know how it can be used to make valuable marketing actions to generate higher ROI.

• Know how to present key findings and insights from your data and see how creative visualisation and presentation can help people understand what the data is telling you. You will also learn how to use Excel formulas, charts, Pivot Tables, and Calculated Fields to present and visualise data.

Learn more about the course on DMI website. 

Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 

*CPMs can register 42 points for Continuing Professional Development (CPD) at this course.