*ON-DEMAND | ONLINE COURSE: DMI Expert. Advanced Course in Digital Marketing

Take your digital marketing career to the next level with an advanced certification built for experienced marketers. DMI Expert goes beyond channel execution to develop the strategic thinking, leadership capability, and specialist skills needed to lead integrated, AI-enabled digital marketing at a senior level. From social and search to cross-channel experience and B2B marketing, this is the certification that sets you apart.

We give you the thinking and tools to become a leading player on the digital stage. Lead integrated digital marketing strategy with confidence, make smarter decisions with data and AI, and build the specialist expertise needed to drive measurable business impact across social, search, cross-channel marketing, and beyond.

Four stages of learning 

• Strategy and Leadership
• Social Media Marketing
• Search Marketing
• Cross-Channel Marketing and Experience

What you will learn 

• Lead digital marketing strategy with confidence across social media, search, customer experience, cross-channel marketing, and B2B contexts.
• Apply proven digital marketing frameworks, tools, and techniques to plan, execute, and improve marketing activity.
• Use data, analytics, and AI-supported insights to make better marketing decisions and improve business performance.
• Communicate strategic marketing ideas, insights, and recommendations clearly to influence teams, clients, and senior stakeholders.
• Measure and optimize digital marketing performance using analytical, AI-enabled, and data visualization tools.
• Use key digital platforms, technologies, and best-practice approaches across social, search, ecommerce, automation, customer experience, and B2B marketing.
• Stay ahead of digital marketing trends, including AI, data ethics, customer journeys, omnichannel experience, and digital leadership.

Who should attend

• Marketing professionals and leaders looking to move into senior or Head of Marketing roles
• Digital and growth managers driving integrated marketing performance
• Data, analytics, and insight leaders applying expertise to marketing strategy
• Consultants, strategists, and transformation leaders
• Market Research Analysts, Data Analysts, and Product Marketers
• Marketing managers and marketing directors
• Business leaders and entrepreneurs building digital capability
• Entrepreneurs and small business owners
• Those with responsibility for developing or implementing an online marketing strategy for an organization
• Technology, CRM, and digital transformation professionals working closely with marketing teams

Course Experience

• Course Length: 103 hours online
• Interactive learning via self-paced content, live webinars, community forums, tutor support, downloadable tools
• Completion Time: up to 46 weeks
• Professional Certification

Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 

*This course qualifies for 200 CPD points under the AMI’s Certified Practising Marketer program.