Instagram continues to be one of the most powerful platforms for building brand awareness, driving engagement, and generating sales. But without a clear strategy, consistent content, and an understanding of how the algorithm works, even great brands can struggle to stand out.
In this interactive workshop, SMC will teach you how to use Instagram strategically — from building a strong profile to creating content that attracts and converts. You’ll learn how to plan and schedule posts effectively, grow your audience, and use paid tools and collaborations to expand your reach.
By the end, you’ll have a complete Instagram marketing strategy — one that combines creativity, data, and proven growth techniques to help you stand out and succeed.
Who is this class ideal for:
This workshop is for business owners, marketers, and creators who want to grow their brand on Instagram. Whether you’re starting from scratch or looking to improve your results, this session will show you how to use Instagram’s full suite of tools to build an audience, generate engagement, and drive real outcomes.
What you will learn:
- Introduction and Algorithm: Understand how Instagram’s algorithm works and how to optimise your activity to increase visibility and engagement.
- Developing Your Strategy: Learn how to plan and execute a clear Instagram strategy that aligns with your business goals.
- Creating Great Content: Discover how to create high-performing photos, videos, carousels, and Reels that connect with your audience.
- Planning and Scheduling: Master tools and workflows for planning, scheduling, and maintaining consistency across your content calendar.
- Building Your Followers: Learn strategies to attract and retain the right followers — turning them into an engaged community.
- Creators, Influencers and Collaborations: Explore how to work with creators and influencers to grow your brand’s visibility and credibility.
- Paid Ads and Shopping: Understand how to run Instagram ad campaigns and use shopping features to drive leads and sales.
- Analytics and Monetisation: Track performance using Instagram Insights and learn how to monetise your presence effectively.
Workshop Overview:
- Date/time: Wed 16 September, 10am – 4.30pm AEST
- Duration: 1 x 6.5 hour session with multiple breaks
- Format: Live on Zoom
- Level: Beginner to Intermediate
- Certification: Meta (Facebook) Advertising 2026
Upon completion of this workshop, you’ll earn a Meta Advertising Certification from Social Media College, including a blockchain-verified digital badge to add to your LinkedIn profile. You must attend a majority of both sessions to receive your Certification.
Facilitator
Jonathon Tanner
SMC CEO and Co-Founder
Jonathon is a highly motivated and passionate Co-CEO and entrepreneur with a great track record of delivering results.
He spent a decade working as a strategy consultant specialising in growth strategy, mergers and acquisitions and operational improvement, predominantly for private equity companies, across a wide range of industries.
Since then, he co-founded, scaled and exited Chargebar, Australia's largest provider of out-of-home charging solutions.
He's currently the Co-CEO and a Founder of Social Media College, a leading global educator in social media marketing. In 2022, he won Social Media Educator of Year and was also nominated for Young Entrepreneur of the Year.
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Social Media College is an AMI Partner. We offer members a 10% discount on SMC pricing and charge in AUD (Versus USD) for added convenience.
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*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.
