TikTok has completely transformed the way brands reach audiences — but with its fast-moving trends and powerful algorithm, it can be tough to keep up. Many businesses post without a clear strategy, only to see low views, minimal engagement, and wasted effort.
In this practical workshop, SMC will teach you how to use TikTok strategically to grow your audience, create content that performs, and turn views into real business results. You’ll learn how the algorithm works, how to create high-impact videos, and how to collaborate with creators and influencers to boost your brand visibility.
By the end, you’ll have the tools and confidence to build a results-driven TikTok presence — with a clear strategy, measurable goals, and the know-how to create content that resonates and converts.
Who is this class ideal for:
This workshop is for business owners, marketers, and content creators who want to use TikTok to build awareness, grow their audience, and drive results. Whether you’re new to TikTok or looking to improve your current performance, you’ll walk away with a clear, actionable plan for success.
What you will learn:
- Introduction to TikTok and Setting Up Your Profile: Get started with TikTok by setting up your profile correctly and understanding the key features of the platform.
- Understanding Trends and the Algorithm: Learn how TikTok’s algorithm works and how to use trends strategically to grow your reach and visibility.
- Developing Your TikTok Strategy:Create a tailored TikTok strategy that aligns with your business goals and target audience.
- Creating TikTok Videos: Discover best practices for planning, shooting, and editing videos that capture attention and drive engagement.
- Growing Your Followers: Learn proven techniques to grow an active and loyal following while building your brand’s authority.
- Leveraging Creators and Influencers: Explore how to collaborate with creators and influencers to expand your reach and credibility.
- Mastering TikTok Ads: Understand the TikTok Ads platform and how to run effective paid campaigns that generate measurable results.
- Understanding Analytics and Reporting: Track your performance and learn how to interpret TikTok analytics to continually improve your content and campaigns.
Workshop Overview:
- Date/time: Wed 22 July, 10am – 4.30pm AEDT
- Duration: 1 x 6.5 hour session with multiple breaks
- Format: Live on Zoom
- Level: Beginner to Intermediate
- Certification: Meta (Facebook) Advertising 2026
Upon completion of this workshop, you’ll earn a Meta Advertising Certification from Social Media College, including a blockchain-verified digital badge to add to your LinkedIn profile. You must attend a majority of both sessions to receive your Certification.
Facilitator
Jonathon Tanner
SMC CEO and Co-Founder
Jonathon is a highly motivated and passionate Co-CEO and entrepreneur with a great track record of delivering results.
He spent a decade working as a strategy consultant specialising in growth strategy, mergers and acquisitions and operational improvement, predominantly for private equity companies, across a wide range of industries.
Since then, he co-founded, scaled and exited Chargebar, Australia's largest provider of out-of-home charging solutions.
He's currently the Co-CEO and a Founder of Social Media College, a leading global educator in social media marketing. In 2022, he won Social Media Educator of Year and was also nominated for Young Entrepreneur of the Year.
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Social Media College is an AMI Partner. We offer members a 10% discount on SMC pricing and charge in AUD (Versus USD) for added convenience.
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*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.
