Navigating Google Ads can be confusing, especially with so many campaign types, bidding options, and metrics to track. Without a clear strategy, it’s easy to waste money on ads that don’t convert or reach the wrong audience.
This hands-on workshop demystifies Google Advertising and gives you the skills and confidence to run profitable campaigns. You’ll learn how to choose the right campaign types, structure your ads effectively, and interpret key data so you can make smart, results-driven decisions.
Delivered by experienced Google Ads professionals, this workshop walks you through everything from search and shopping ads to display and YouTube campaigns. You’ll discover how to create targeted ads that drive clicks, leads, and sales — and how to optimise them for better ROI.
By the end of this workshop, you’ll know exactly how to build, manage, and scale Google Ads campaigns that deliver real business growth.
Who is this class ideal for:
This workshop is designed for business owners, marketers, and agencies who want to take control of their Google Ads and get better results. Whether you’re new to paid search or looking to optimise existing campaigns, this workshop gives you the tools and strategy to succeed.
What you will learn:
- Intro + Fundamentals: Understand the Google Ads ecosystem, account setup, and the key principles behind successful ad campaigns.
- Search: Learn how to create high-performing Search campaigns using keywords, match types, and ad extensions to reach people actively searching for your products or services.
- Shopping: Discover how to set up and optimise Google Shopping campaigns to showcase your products and drive eCommerce sales.
- Display: Understand how to use Google Display Network to reach new audiences through creative, targeted image and banner ads.
- YouTube: Learn how to build and manage YouTube ad campaigns that capture attention and boost brand awareness using video content.
- Other Campaign Types: Explore advanced options like Performance Max and Discovery campaigns to extend your reach across Google’s entire network.
- Conclusion + Recap: Bring it all together with a full walkthrough on measuring success, optimising campaigns, and planning next steps for ongoing improvement.
Workshop Overview:
- Date/time: Wed 1th April, 10am – 4.30pm AEDT
- Duration: 1 x 6.5 hour session with multiple breaks
- Format: Live on Zoom
- Level: Beginner to Intermediate
- Certification: Meta (Facebook) Advertising 2026
Upon completion of this workshop, you’ll earn a Meta Advertising Certification from Social Media College, including a blockchain-verified digital badge to add to your LinkedIn profile. You must attend a majority of both sessions to receive your Certification.
Facilitator
Jonathon Tanner
SMC CEO and Co-Founder
Jonathon is a highly motivated and passionate Co-CEO and entrepreneur with a great track record of delivering results.
He spent a decade working as a strategy consultant specialising in growth strategy, mergers and acquisitions and operational improvement, predominantly for private equity companies, across a wide range of industries.
Since then, he co-founded, scaled and exited Chargebar, Australia's largest provider of out-of-home charging solutions.
He's currently the Co-CEO and a Founder of Social Media College, a leading global educator in social media marketing. In 2022, he won Social Media Educator of Year and was also nominated for Young Entrepreneur of the Year.
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Social Media College is an AMI Partner. We offer members a 10% discount on SMC pricing and charge in AUD (Versus USD) for added convenience.
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*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.
