How to build a custom GPT that writes like you, thinks like you, and works 24/7 (even when you’re at the beach).
An AMI Two-Part Intensive | 90 Minutes x 2 | Led by Steve Ballantyne.
Custom GPTs are transforming how smart marketers create content, and this hands-on AMI webinar will show you exactly how to build one tailored to your business.
Over two engaging 90-minute sessions, Steve Ballantyne will share his prompt secrets and step-by-step process for training a GPT on brand-specific content. You’ll learn how to make your GPT sound like you, think like you, and write like your best copywriter on their best day.
This is a practical, live workshop, featuring real GPTs that Steve has already built for brands. No fluff. All substance.
You’ll learn how to:
- Write high-converting content at scale, in your brand’s unique tone of voice
- Integrate insights from competitor content to sharpen messaging
- Use GPTs to brainstorm, ideate, and fast-track campaign development
- Reduce content production time and marketing costs dramatically
So, what’s a Custom GPT, exactly?
It’s like cloning your top marketing brain and handing it a keyboard. These are AI-powered assistants trained on a business’ tone, voice, and expertise - able to generate emails, social posts, ads, blogs, proposals, even new product names.
Included in the Workshop:
- A clear, step-by-step Custom GPT build process
- Steve’s proven prompt strategies and frameworks
- Live demonstrations of brand-trained GPTs in action
- Expert tips on using GPTs with lean teams and limited budgets
- A downloadable Custom GPT prompt kit for every attendee
Facilitator
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Steve Ballantyne
Steve Ballantyne is the founder of Brand IQ and one of New Zealand’s leading voices in AI-powered storytelling. With over 30 years in marketing and a client roster that includes Canon, Speedy Signs, Fletcher Steel and more, Steve is passionate about helping marketers unlock the practical power of AI.
*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.
Participation Requirement
As this is a highly interactive workshop, participants are required to keep their camera on for most of the session. This helps support meaningful discussion, encourages active engagement, and contributes to the best possible learning experience for everyone. We understand there may be times when you need to briefly step away due to work commitments.
