How AI has changed Digital Marketing

AI is transforming digital marketing faster than ever — and this session will show you how to keep up and capitalise on it. In How AI Has Changed Digital Marketing, you’ll uncover how automation, analytics, and AI-powered tools are reshaping the way marketers create, advertise, and grow online.

From content creation to campaign optimisation, you’ll see how leading businesses are using AI to save time, boost creativity, and achieve better results than ever before.

What You'll Learn:

• The Rise of AI in Marketing: Understand how AI is changing everything from content creation to customer engagement.
• Smarter Targeting and Personalisation: Learn how AI helps brands deliver more relevant and effective marketing campaigns.
• Automation That Scales: Discover tools that streamline daily marketing tasks—saving time without sacrificing quality.
• Creative AI Tools in Action: Explore how marketers use AI to generate ideas, design assets, and write copy faster.
• Data-Driven Decision Making: See how AI analytics turn complex data into clear insights that guide strategy.
• The Future of Marketing with AI: Get a glimpse of what’s next—and how to stay ahead in a rapidly changing landscape.

Who This Is For:

Led by Jon Tanner, Co-Founder and CEO of Social Media College, this masterclass is designed for marketers, entrepreneurs, and business owners who want to understand AI’s impact on digital marketing and learn how to use it to grow faster and smarter.

About the presenter:

Jonathon Tanner

SMC CEO and Co-Founder

Jon Tanner, Co-CEO and Founder of SMC, is an award-winning educator with over 15 years of experience. He’s helped thousands of businesses optimise their ad strategies to achieve phenomenal growth.

You'll get nothing from Jon but practical, easy-to-understand tips and tricks to improve your ad performance.

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Social Media College is an AMI Partner.

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*This Webinar qualifies for 4 CPD points under the AMI’s Certified Practicing Marketer program.