In an environment where marketing is evolving at speed, the professionals and teams who will thrive are those investing in capability. This event brings together industry experts and thought leaders to explore how structured learning and development, anchored in the Australian Marketing Institute’s Marketing Capability Framework, can help safeguard careers and sharpen performance.
This thought leadership event at QT Melbourne will feature insights from:
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Corrina Brazel, General Manager - Marketing at Wesfarmers Health | Priceline
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Ben Miles, Global Director of Brand & Communications at Movember
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Swati Jain, Director, Strategic Projects, APACSA region at McCain Foods
Moderated by Clarence Koh from VETASSESS, don’t miss this chance to gain insight into the skills that matter most, now and in the future, and how to align them with the demands of an increasingly complex market. Whether you're planning for your own growth or leading a team, this is a chance to pause, assess, and plan strategically.
What to Expect:
- Perspectives from leaders across diverse industries
- Practical applications of AMI’s Marketing Capability Framework
- Strategies to identify and close capability gaps
- Insights into how marketers are staying competitive through continuous learning
- Time to connect with peers over drinks and conversation
PANEL OF EXPERTS
Speakers
Corrina Brazel, General Manager Marketing | Wesfarmers Health | Priceline
With a career spanning over two decades with major domestic and international brands, Corrina works at Wesfarmers Health, a health, wellbeing and beauty business operating well-known consumer and B2B brands including API, Priceline Pharmacy, SILK Laser Clinics, Clear Skincare, InstantScripts and SiSU Health.
A creative, energetic and customer-obsessed marketer with strong commercial acumen, Corrina has led and inspired high-performing marketing teams for brands including Target, Australia Post, Borders, Blockbuster and Symbion.
Corrina firmly believes in the incredible power of brands and loves nothing more than delving into the wonderful world of brand strategy and identity creation. She is also passionate about guiding businesses to be more inclusive and accessible in their communications and takes particular joy in working for organisations that think as deeply about their community impact as they do their commercial.
Ben Miles, Global Director of Brand & Communications | Movember
Ben leads brand strategy, digital performance channels, PR and the in-house studio behind one of the world’s most iconic men’s health movements, Movember.
With a career spanning senior roles at Subway, City Cave Float & Wellness and ALDI, Ben brings over 17 years of experience driving commercial growth, cultural relevance, and creative impact across global brands, franchise systems, and purpose-led organisations.
Swati Jain, Director, Strategic Projects, APACSA region | McCain Foods
Swati Jain is a senior business leader with more than two decades in CPG, retail and direct marketing. She has steered major brands at McCain Foods, Avon, Danone, Yum! and GSK, delivering category leadership, market expansions and multi-million-dollar turnarounds.
As McCain’s Director, Strategic Projects, APACSA region, Swati has launched new portfolios, revitalised underperforming categories and driven organisational transformations that improved growth, profitability and engagement. At Avon, she redefined brand strategy during the pandemic, spearheaded award-winning campaigns and introduced high-margin categories. Her time at Danone saw her create entirely new business lines, scale innovations to significant topline share and lead market entries from the ground up.
Swati’s hallmark is turning white-space potential into market leadership through strategic clarity, sharp execution and team performance. She blends insight-driven marketing with operational discipline to create lasting commercial value and competitive advantage.
Moderated by:
Clarence Koh, Assistant Team Leader | VETASSESS
Clarence is an Assistant Team Leader at VETASSESS, Australia's largest skills assessment service. His team recognise and validate the skills of professionals within the business and finance space, with a large focus on marketing professionals. He is a specialist in evaluating professional competencies, bringing a nuanced understanding of skills recognition to his work. A native of Singapore, and a migrant to Australia, Clarence was able to pivot into the training and assessment industry after spending the first part of his career as a financial communications and public affairs consultant.
EVENT DETAILS
Along with an amazing panel and stimulating discussion, you will receive two complimentary drinks as well a selection of canapés.
4.00PM - Arrival
4.20PM - Event starts
5.20PM - Presentation concludes
5.20PM - 6.30PM – Networking opportunity
6.30PM - Event concludes
Thank you to our sponsor
EVENT SPONSOR
VETASSESS is Australia's largest skills assessment provider, assessing over 360 professional and trade occupations. VETASSESS collaborates with the Australian Marketing Institute (AMI) on skills assessments and recognition programs tailored to marketing professionals. These credentials are underpinned by industry expert validation and offer a new way to recognise the skills and knowledge that professionals already have through their current work experience and on-the-job training.
For more information on the marketing credentials available via VETASSESS, click here.
