Keen to learn more about digital? This practical 4-hour online workshop will give you the fundamentals to get started with digital marketing.

We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them.

We will use real life examples to give you a better understanding of key channels like, search engine marketing and SEO, social media, email marketing, content and more.

What our students say 

"Informative, good case studies and website links if you're keen to learn basic digital marketing fundamentals."

"The course provided a well basic start to digital marketing, with all the fundamentals covered in a clear and concise manner. The visual aids and graphics not only made the content more engaging but also helped me understand complex concepts easily."

"I can confidently say that this course was a perfect starting point for anyone looking to dive into the world of digital marketing. The combination of well-structured content, appealing visuals, and a charismatic presenter made it a memorable and valuable experience."

"Great insights into the digital marketing fundamentals, helping me to 'speak the same language' as those digital marketing pros! Hurrah!"

Learning Outcomes

• Get a basic understanding of key digital marketing channels

• Learn key digital terminology

• Get a introductory insight into the key channels

• Get up to date with latest concepts

If you want to learn more about the fundamentals of digital marketing, get a introductory insight into the key channels and get up to date with latest lingo and concepts, this 4-hour workshop is for you.

This hands on workshop will deliver actionable insight to get your started in digital marketing, whether you are new to digital or looking to enhance your learning.

Topics Covered

• Digital trends

• The importance of knowing your brand value

• Understanding your audience

• How to set your objectives for success

• Search engine marketing basics

• SEO basics

• Social media basics

• Email marketing

Facilitator

Tara McFall
Digital Strategy, Consulting, Training & Mentoring.

I help simplify your digital so your business can grow sustainably. Co-founder @Sustainable Growth Co.

*This course qualifies for 14 CPD points under the AMI’s Certified Practicing Marketer program.