The Art of Influence: Shaping Consumer Behaviour

Are you harnessing consumer psychology to boost your marketing impact?

Unlock the secrets of consumer behavior in our upcoming webinar, where we explore six fundamental psychological mechanisms that drive consumer actions. Gain actionable insights into program design and management, supported by the latest research in loyalty programs.

Topics covered: 

• Rewarded Behaviors: Discover how rewards tap into our pleasure systems, motivating continued engagement.
• Points Pressure: Learn why nearing a goal fuels our desire to achieve it, and how you can use this to intensify effort.
• Elevated Status: Understand how perceived status can enhance self-confidence and foster brand loyalty.
• Sense of Community: See how creating a sense of belonging can strengthen connections with your brand.
• Habit Formation: Strategies for turning occasional users into habitual ones.
• Past Investments: Utilize past commitments to encourage long-term loyalty.

About the presenters:

Sarah Richardson

Managing Director and Chair
Australian Loyalty Association
Asia Pacific Loyalty Conference
Asia Pacific Loyalty Awards

Head facilitator of the Asia Pacific Loyalty Education Courses run by ALA. Senior Marketing, CRM and Customer Loyalty Positions at Telstra, Suncorp Group, Australia Post, Sapient Nitro and Myer.

20 years Consulting for organisations across a range of sectors including retail, FMCG, insurance, automotive, beauty, hospitality, telecommunications, property & IT.

*This course qualifies for 4 CPD points under the AMI’s Certified Practicing Marketer program.