Navigating New Frontiers: Shifting landscapes, evolving customer behaviours and the metrics that matter most for marketing leaders.
The Australian Marketing Institute (AMI) brings you some of Australia’s finest marketing minds to explore how the marketing landscape has shifted and how consumer behaviours are evolving.
The Marketing Perspectives Series brought to you by the AMI and ThinkNewsBrands offers an exclusive opportunity to gain valuable insider knowledge from some of the industry’s most experienced and engaged thought leaders.
This two-part thought leadership event at ANZ Docklands will feature insights from:
- Russel Howcroft, 3AW Breakfast Radio Co-Host and Marketing Expert
- Kate Young, Executive Manager – Marketing Strategy and Capability – ANZ
- Vanessa Lyons - Chief Executive Officer - ThinkNewsBrands
The expert panel will delve into the marketing terrain amidst ever-changing consumer beliefs, macro-environmental trends, and new technologies. Coupled with the continuous need for brand and business growth, the panel will discuss real-world applications and perspectives on delivering marketing capability that delivers influence and impact.
Don't miss this chance to gain practical advice and insider knowledge to stay ahead in the rapidly evolving marketing landscape.
Get ready for an afternoon full of lively discussions, plenty of networking opportunities and a delicious light-lunch in Docklands.
Spaces are limited. Grab your tickets now.
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Who Will Attend
THOUGHT LEADERS
Senior Marketers, Entrepreneurs, Agencies and Independent Consultants who have their finger on the pulse.
SENIOR MARKETERS
Chief Marketing Officers (CMOs), Marketing Directors, Heads of Departments, C-suite marketers.
PANEL OF EXPERTS
Moderated by:
Vanessa Lyons is the Chief Executive Officer (CEO) of ThinkNewsBrands.
A three-time Chief Marketing Officer (CMO) Top 50 lister, Vanessa has held a range of executive positions at Wilson Parking, insurance business AUB Group, Telstra and Philips. Her influential career remains a driving force in shaping the trajectory of news media.
Speakers
Russel Howcroft, 3AW Breakfast Radio Co-Host and Marketing Expert
Over a long career in media and marketing, Russel has been one of the most prominent voices for the power and cultural/economic importance of advertising, particularly through his role as a panellist on the ABC’s Gruen program and fronting the documentary series How Australia Got Its Mojo.
His current roles include being a presenter on Melbourne’s no.1 rated 3AW radio breakfast program, chair of the Australian Film Television and Radio School and the cofounder of The Grid Melbourne.
He has held multiple senior roles across the industry having served as PwC’s first Chief Creative Officer (facilitating PwC's investment in agency of the year, Thinkerbell), Executive General Manager at Network 10, served as a board director on the ASX-listed Enero and as CEO of one of Australia’s leading agency groups, Y&R Brands where he was also a member of the global management team.
Kate Young, Executive Manager – Marketing Strategy and Capability – ANZ
Kate Young is Executive Manager – Marketing Strategy & Capability at ANZ and has been with the banking group for over seven years. Kate started with ANZ as Head of Consumer Finance Marketing in 2016 and was promoted to her current role in 2019.
Kate is driving cultural change at ANZ by putting customers at the heart of all her work. She is passionate about bringing together cross-functional, enterprising purposeful teams using a customer-centric perspective.
A strategic marketing and capability building professional with over 25 years of experience, Kate has worked across industries including financial services, retail property management, health and wellbeing, hospitality and tourism. Her expertise spans B2B, B2B2C and B2C roles in large organisations, including Westfield, GE Capital and AIA Australia, making her a sought-after podcast guest and conference MC and speaker.
Thank you to our sponsor
ThinkNewsBrands helps advertisers and their agencies understand how advertising in today’s news content drives real business results.
Premium news content influences Australians every day creating an unmissable opportunity for brands to engage, inform and inspire. ThinkNewsBrands shows you how.
