How AI imagery is shaking up traditional marketing

  • 15 May 2024
  • 12:30 PM - 1:30 PM
  • Online


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Discover how AI imagery is revolutionising marketing, with a focus on the unique needs of lean marketing teams.

Join us for an engaging 60-minute webinar with Steve Ballantyne of Brand IQ, a renowned authority on AI image generation, showcasing his latest work for the AMI and other leading brands.

Learn how Brand IQ has been using AI imagery across industries such as travel, professional services, construction, and food technology, addressing specific marketing challenges with unmatched creativity and efficiency. Brand IQ has created over 15,000 AI images in the last 18 months.

Steve will highlight the advantages AI imagery delivers for lean marketing teams. Significant cost savings, quicker campaign launches, impossibly engaging visuals, and a unique brand identity. This session offers Australian marketers, especially those in lean teams, a unique chance to explore the transformative potential of AI imagery in elevating their marketing strategies and improving cost efficiencies.

Secure your spot today and find out how to leverage AI imagery for your brand, PLUS grab the chance to win a free AI image makeover! Steve will be selecting 10 lucky participants during the webinar for this exclusive offer.

Don't miss this opportunity for a personalised deep dive into the future of AI imagery in marketing, optimised for lean marketing success.

What you will learn: 

  • The best AI image generation platforms to use
  • Where and when to use AI imagery and in what categories
  • How to use Chat GPT to improve the quality of your AI image prompts
  • How to significantly reduce your current photography budget
  • How to use AI imagery to elevate your product photography
  • How to use AI to infuse your brand’s visual assets into image backgrounds
  • The best prompt strategies for both photographic and illustrative images
  • How to use AI to speed up the launch of your campaigns

About the presenter:

Steve Ballantyne
Founder and Director of Brand IQ – a brand storytelling consultancy.

 Steve Ballantyne is a trailblazer in AI image generation. He stands at the forefront of AI image generation in New Zealand, recognised as one of the country's leading experts in this innovative field. His pioneering work has not only graced the cover of NZ Marketing Magazine but has also been prominently featured on the websites of the Australian Marketing Institute (AMI) and the New Zealand Marketing Association.

With a personal portfolio of over 10,000 AI-generated images, Steve has dedicated hundreds of hours to mastering image prompt strategies, drawing from the expertise of the world's top AI imagemakers. This extensive experience has not only honed his skills in creating visually compelling content but has also deepened his understanding of AI as a pivotal tool for enhancing creative output and operational efficiency alike.

Steve views AI technology as an indispensable asset for lean marketing teams. He believes in leveraging AI not just for its creative capabilities but also for its potential to streamline processes, reduce costs, and accelerate campaign launches, making it an essential element for marketing teams aiming to achieve more with less.

Throughout his 25-year career, Steve has collaborated with over 200 companies across Australasia. Companies such as Canon Australia, Westfield, Lockwood Homes, PGG Wrightson, OfficeMax, Fletcher Building and Speedy Signs.

His work stands as a testament to the power of AI in redefining the marketing landscape, proving that innovative technology, when used creatively, can lead to groundbreaking results in brand communication and engagement.

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