Improve your ROI with Predictive Marketing

  • 05 June 2024
  • 12:30 PM - 1:30 PM
  • Online

Registration

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Stop relying on historical data and analytics. Start using performance prediction to redesign your marketing efforts, and consistently exceed targets.

Even though marketers have more data than ever, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data, activities, and teams. With that, you’ll be able to ‘speak c-suite’, and never be lost in an ROI conversation again.

Topics covered

  • Identifying your north star: the metric that best predicts your growth
  • Building your qualitative model: which levers drive your north star?
  • Mapping existing data to your qualitative model
  • Modelling funnels vs loops
  • Beyond business as usual: developing your marketing idea backlog
  • Building your quantitative model: top down vs bottom up forecasts
  • Developing and implementing actionable insights every week.

About the presenter:

Vlad Mehakovic,
Founder, Forebrite

In his 22 year career, Vlad led marketing and sales teams in digital agencies in Australia and the UK, including heading-up strategy for clients like Audi, Blackmores, eBay, Electrolux, Pizza Hut and Novartis. Moving over to Big 4 firm EY, he worked as a management consultant before taking on roles as a start-up CEO and scale-up CCO. After consulting to startups and scale-ups on growth marketing and digital transformation, Vlad founded Forebrite to help marketers build predictive marketing engines that provide solutions to the problems that plague you all!

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