"Fail to plan, plan to fail"
This masterclass will walk you through the key steps of developing a brand strategy and marketing plan. From understanding the market, retail environment and competitive set through to making the hard choices about what you must do Vs could do, this is an important step that will inform all elements of the brand mix to optimise mental and physical availability.
This content is suitable for brand managers and small business owners.
Facilitator
Lisa Rees-AllenPrincipal, Wheelhouse Strategic Consulting
Lisa Rees-Allen is a seasoned executive who has worked with brand owners across markets, industries, and categories to unlock profitable, sustainable growth through brands. She believes brands are the heartbeat of a business, driving customer centricity across the organisation and connecting customers, shoppers, and retailers. She is passionate about raising awareness of brand building throughout the marketing and communication ecosystem across brand owners and their agency partners.
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Certified Practicing Marketers can register 16 CPD Points at this workshop
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