At its core, marketers build brands that differentiate a product or service, connecting and engaging with customers to influence purchase, hopefully some loyalty, and deliver long term growth.
This masterclass will provide members and learners with an understanding and appreciation of core marketing principles that (1) need to be in place to build a strong brand with a unique and relevant positioning and (2) will help them build a distinctive personality.
This content is suitable for brand marketers, brand owners, small business owners, and ageny client services.
Facilitator
Lisa Rees-AllenPrincipal, Wheelhouse Strategic Consulting
Lisa Rees-Allen is a seasoned executive who has worked with brand owners across markets, industries, and categories to unlock profitable, sustainable growth through brands. She believes brands are the heartbeat of a business, driving customer centricity across the organisation and connecting customers, shoppers, and retailers. She is passionate about raising awareness of brand building throughout the marketing and communication ecosystem across brand owners and their agency partners.
*This course qualifies for 16 PMP points under the AMI’s Certified Practising Marketer program.
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