The Marketing Revolution: How Marketing is Changing the C-Suite

  • 25 October 2023
  • 8:00 AM - 10:00 AM (AWST)
  • The Stables Bar, 888 Hay St, Perth WA 6000
  • 51


Join our breakfast panel, where we'll hear from senior marketers, CEOs and Directors to gain their perspective on the future of WA's executive leadership - an invaluable session for anyone seeking to pursue a senior leadership role, or for anyone interested in the future of business leadership in WA!

This event hosted by the AMI WA Committee and sponsored by Edith Cowan University will feature a panel discussion focused on the ways in which marketing is changing the role of the CEO and other C-suite executives. Our esteemed panellists will discuss how marketing is becoming more multi-disciplinary, increasingly integrated with other business functions, and as a result playing a more strategic role in driving business growth. 

This event explores the growing importance of marketing in the modern business environment.

Three panellists representing Marketing, the C suite, and Directors, will discuss the skills and experience that marketing executives bring to senior leadership teams, and why it is becoming more common practice for CEOs to have a strong understanding of marketing. We’ll explore the challenges and opportunities that marketing executives face in today's business landscape, including globalisation, data and privacy, and economic shifts.

Join us on the 25th of October from 8am for breakfast, networking, and an engaging dialogue about how marketing impacts business outcomes, how marketers can take a seat at the leadership table, and what beneficial insights existing leaders can share. 

Run times:

  • 0800 arrival
  • 0815 opening address
  • 0830 panel discussion + Q&A
  • 0930 breakfast canapes & networking on the balcony
  • 1000 finish

Coffee, tea and pastries on arrival, with brunch canapes on the balcony afterwards


Claire Tyrell - Senior Journalist, Business News

picture of Claire Tyrrell, journalist

Our moderator for the panel will be ECU alumni Claire Tyrrell, who is a senior journalist at Business News with over 13 years of experience in the media industry, including time at CCIWA, as well as at Incisive Media, covering business news in London. 

Her experience and knowledge of the finance and business world make her an ideal moderator for a panel discussion on the ways in which marketing is changing the role of the CEO and other C-suite executives.


Sam Tomeo

Sam Tomeo is the Head of Marketing at Harvest Road. He is a seasoned marketing leader with over 20 years of experience in the Asia Pacific region. He has a proven track record of success in driving growth for brands in a variety of industries, including retail, B2B, and healthcare.

Sam is passionate about using customer insights to develop and execute marketing strategies that drive results, as well as being an expert in navigating competitive and regulated environments.  His experience with some of the biggest brands within the Asia Pacific region will provide invaluable observations into the challenges and strategies of navigating the C-suite.

Tony Dawe

Tony Dawe, GAICD, is an experienced corporate communication and investor relations practitioner with over 25 years of experience, including in-house and consulting roles at numerous ASX 100-300 companies. He is skilled in digital strategy, investor relations, corporate social responsibility, media and stakeholder engagement, and crisis communications.

Tony's considerable experience in company director roles gives him a unique perspective on the changing role of the CEO and other C-suite executives. He has seen firsthand how senior roles are becoming increasingly integrated with other business functions.

Anne Hallam

Anne Hallam is the CEO of Asthma WA, where she has transitioned from a marketing background of over 18 years with successes in strategic leadership across government, agency, corporate, and professional services.  

Anne is passionate about leading and inspiring diverse teams, developing strategic business plans, and identifying growth opportunities for organizations.  Her experience across marketing and executive roles will provide a unique insight into the benefits and challenges of the marketing function at the C-level.


  • School of Business and law was recently awarded WA’s #1 and Australia’s #2 business school for quality by the Australian Financial Review’s BOSS Magazine.
  • Top public university in Australia for Skills Development for undergraduate Business & Management studies (QILT, 2022).
  • Top university in Australia for Student Support and Learning Resources for postgraduate Business & Management studies (QILT, 2022).

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