How to achieve consistent ROI from social media in 2024

  • 01 February 2024
  • 12:30 PM - 4:00 PM
  • Virtual Classroom (Online)
  • 5


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An insight into the key principles of what creates a return on investment from a social media marketing campaign. 

In today’s marketing landscape social media marketing has become a valuable and important component of a marketer’s channel strategy. Understanding how to create a return on investment and measure it has become crucial to discovering social media’s relevance amongst the channel mix.

This workshop is a 4-hour insight into the key principles of what creates a return on investment from a social media marketing campaign. Exploring principals in conversion, engagement, brand building and database acquisition as well as cultivation techniques, this workshop will be the ace up the sleeve of any seasoned marketer or newly interested social media marketer looking to create an edge in today’s competitive communication market.

Run by award-winning social media marketer and business owner, George Hawwa (from Attention Experts), this workshop will explore important insights into brand building, social media trends, how to analyse a campaign, resource management, improving engagement, database build, touch-point valuation, attribution modelling and return on investment calculation.

About the presenter:

George Hawwa,
Attention Experts, Grows Director

George is the Growth Director of leading social media agency Attention Experts - he is responsible for the overall business strategy of client accounts at Attention Experts to ensure clients are obtaining a suitable return on their marketing investment. He oversees content, advertising, and growth strategy of client accounts, as well as the current research division of Attention

Experts, which identifies and collects data on changes to audience engagement metrics and the latest social media marketing trends and tactics.

George is winner of the 'Outstanding Young Entrepreneur' award at the NSW regional business chamber awards. He is a sought after speaker and presenter for countless conferences, industry associations and in-house training to corporate marketing teams. George currently lectures for Sydney University, in the department of Centre for Continual Education as a subject matter expert on Social Media. He is also an expert witness for high-profile court cases.

Who is Attention Experts?

Attention Experts are specialist growth experts, a known leader in the industry with a reputation for a unique data-lead approach to social media marketing and strategy. Combining the latest digital tools and capabilities of the world's biggest social media platforms, Attention Experts retains a track record of delivering consistent results for over 500 clients in both the B2B and B2C sectors across 20 different industry verticals in Australia, New Zealand, South East Asia and the UK.

Specialising in strategic growth, best-practice policy design, consulting and community management, the end product delivered is exponential business growth through social media campaigns designed to drive brand value and accumulate databases of customer engagement. Attention Experts is at the forefront of the social media marketing industry, having achieved this through exceptional customer service, transparency, specialist expertise, and unparalleled campaign implementation.

Attention Experts is the most 5-star rated social media agency on Facebook in Australia and is a recognised Facebook Preferred Partner. Named number 3 on Yahoo! Finance's list of top 10 Australian Marketing Agencies to watch out for in 2021, Attention Experts are proud to be the official partners of the Australian Marketing Institute, Tourism Accommodation Australia, The Australian British Chamber of Commerce, Sydney Hills Business Chamber, Women With Altitude Network and more.

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