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  • Creative Measurement and What Makes a Winning Campaign

Creative Measurement and What Makes a Winning Campaign

  • 04 October 2023
  • 12:30 PM - 1:30 PM
  • Online


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Elevate your marketing strategy with our exclusive webinar, where we delve into the pivotal role of creativity and data-driven insights to shape successful campaigns.

Join Irene Joshy, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign.

This webinar is essential for marketers aiming to leverage the power of creative storytelling and strategic data utilisation, guided by insights from a seasoned professional.

Don't miss this unique opportunity to elevate your marketing strategies.

Topics Covered

  • The impact of differentiation in driving brand growth, with evidence from BrandZ.
  • The need for agility and customisation in modern marketing strategies.
  • The critical role of pre-testing creative campaigns, supported by evidence from Kantars LINK validations and Brand Lift Insights (BLI) database.
  • How to strike a balance between creativity and effectiveness, with examples from high-performing Australian ads.

What You Will Learn

An understanding of how to craft highly effective campaigns and execute them with the confidence of maximizing ROI.