Marketing (more than politics) is a battle of ideas. Yet the tools we use to create compelling ideas, solutions or customer experiences are slow, tired, and dated. Now there is a new way. It’s called Switch Thinking.
Switch Thinking is the ability to change your thinking – on demand. By doing so you and your team can unlock fresh insights and see problems in new ways. Join the inventor of Switch Thinking – Dr Ken Hudson - in this interactive and experiential Masterclass as he outlines the theory and practice of Switch Thinking.
Who Should Attend
This Masterclass will benefit anyone in marketing, sales, account management, market research or customer experience who are looking to stretch their own limits and who want to unlock the creativity and energy of their team.
Dr. Ken Hudson
Dr Ken Hudson was a former Marketing Director at American Express as well as having extensive senior marketing experience in advertising and direct marketing. His PhD was in Organisational Creativity, and he has worked with many leading brands across Australia and Asia. Ken has also taught part-time in the School of Marketing at UTS. He also has a B.Bus (UTS) and an MBA (UNE).
For more information visit: www.switchthinking.net