Building Brands Foundations 4 - Insight Led Activations

Insights can be used effectively to influence consumer and shopper behaviour at each stage of the decision making journey. The challenge is in finding the right insight and leveraging it at the right place and in the right way.

This masterclass will help you to develop robust inisghts from multiple sources and know how to leverage each insight to influence strategy, communications and activations. 

The content is suitable for brand teams and shopper activation teams

The format is accessible for those in entry level positions through to leadership roles.

Topics Covered:

• Knowing what an insight is and is not
• Where and what information and data to source
• How to analyse and interpret information and data to generate insights
• Using insights to inform plans, communications and activations that will influence customers and / or shoppers

• Identify an insight Vs a fact
• Know the different types of data and information to generate insights
• Know how to analyse and interpret data from multiple sources
• Generate insights and know how to leverage these to influence customer and shopper behaviour.

*This course qualifies for 16 PMP points under the AMI’s Certified Practising Marketer program.