Stakeholders are demanding every organisation to publicly refocus and refresh their efforts on sustainability, authentically and transparently.
Every company of every size has a role to play in supporting a swift and organised transition to a net-zero economy. Every business leader has a prerogative to consider what more can be done. This is the moment to demonstrate vision and leadership and re-engage with stakeholders.
Is your business ready to have a voice in the sustainability conversation?
Sefiani’s Managing Director ANZ, Mandy Galmes and Sustainability Practice Lead, Julia Hoy will present insights about what companies and leaders need in order to authentically embed sustainability into their narrative.
What companies and leaders need in order to authentically embed sustainability into their narrative.
Topics Covered:
- Local and global examples of the steps businesses and leaders are taking to ensure their sustainability message resonates with all stakeholders, enhances the reputation of the business, and protects the integrity of its leaders.
- Findings on 2023 consumer trends in sustainability, and how we can increase brand loyalty by empowering consumers to take an active role towards a sustainable future and continuing our sustainability education.
- This year’s key consumer trends around topics such as ‘greenhushing’ and social sustainability.
Key Learnings:
What companies and leaders need in order to authentically embed sustainability into their narrative.
Facilitators:
Mandy Galmes
Sefiani
Managing Director and Partner ANZ
With more than 20 years as an agency leader, Mandy has a proven track record as a strategic advisor and partner to businesses that are leaders, transformers and disruptors. Her work has spanned complex regulatory and legislative change programs, behaviour change campaigns, consumer product recalls, brand activations, occupational health and safety issues and reputational damage. Mandy’s skills in stakeholder management and risk mitigation are complemented by her creative approach to consumer engagement and brand building.
As a business leader, Mandy is known for building people-centric agencies that are united around purpose. She is passionate about fostering the best talent in the industry and creating a workplace that enables all individuals to achieve their full potential.
Mandy joined Sefiani from Hill+Knowlton Strategies Australia where, as CEO, she led the agency through three years of growth and transformation. Prior to Hill+Knowlton, she was managing director of Sibling, a purpose-built integrated agency in WPP dedicated to Westfield and before that founded and led Fuel Communications, now within Herd MSL.
Julia Hoy
Sefiani
Sustainability Practice Lead
Over the past 18 years, Julia has advised some of the world’s leading brands on corporate sustainability, social impact, and communications. She brings a wealth of experience and valuable insights, having worked both agency-side and in-house in sustainability and communications roles including at Unilever, London. Her extensive experience in developing internal and external communications strategies, advocacy, awareness building, strategic partnerships and thought leadership has been recognised with several internal and industry awards. After returning to Australia, Julia launched Sefiani’s Sustainability Communications Practice where she works with corporate, consumer and tech clients on a wide variety of challenges relating to sustainability.
Julia is the CommsCon 2022 PR Professional of the Year.
About Sefiani
Sefiani is a leading Australian strategic communications firm that builds, enhances and protects brands and reputations. For over two decades Sefiani has worked collaboratively with clients to find their narrative, connect more meaningfully with audiences and demonstrate purpose.
Our people are agents of change, positively influencing the way organisations and brands are positioned and perceived. We’re passionate about helping clients who are positive change-makers contributing to, or advocating for, a better future. We do this through communication that matters, at times that matter in the channels that matter.
Sefiani’s sustainability practice supports clients through all stages their environmental and sustainability communications initiatives – from the development of corporate narratives through to employee engagement and campaign activation. Sefiani believes effective communications about
sustainability to all stakeholders is not only a key focus for organisations – it is vital to their success.
Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; they will be available to watch on demand in the AMI Content Library.
