Masterclass: Storytelling For Business

  • 05 October 2023
  • 12:30 PM - 4:00 PM
  • Virtual Classroom (Online)
  • 8


Registration is closed

Human beings are wired to listen and learn via stories.  Despite this, the world of business has sidelined the power of storytelling and relied too heavily on data and logic.

A half day hands-on workshop-style program that’s designed to give you practical tools to help communicate your ideas to colleagues, stakeholders or customers.

Topics Covered

  • Theory – what is a story? Story telling vs business communication.
  • Story Telling Frameworks – Simple but powerful story telling frameworks including 4P’s and SCQA that translate a raw business idea into story format.
  • Tips and tricks – how to put flesh on the bones of the story so that that it will engage the audience and encourage them to take action.
Key Learnings
  1. A portfolio of tools and techniques to add power to your next presentation, keynote or briefing document.
  2. Confidence to share your story and encourage your audience to take action.
  3. Practical application – your own live business message translated into story format.



      Chris Meredith

      Chilli Sauce - Innovation and Training

What people say

“Chris’s energetic facilitation ensures your full engagement, delivering a series of practical principles that are simple and easy to apply in your work today. The course is a game changer
(Kate Young – Head of Customer Centricity and Capability, ANZ Bank)

“I was so thrilled I chose to join this session, Chris was brilliant in totally supporting us with the missing educational piece we needed on how to best run a presentation with impactful info for our personal and business.” 

Sarah Learmonth, Learning and People Development Manager – L’Oreal

*This course qualifies for 7 PMP points under the AMI’s Certified Practising Marketer program. 

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