Discover strategies, tactics and practical tools for member recruitment, ongoing engagement and stable membership growth
Join this workshop to learn the key principles of membership marketing. Whether you’re a marketer in a subscription-based business, professional association with a long history or a fitness club, this workshop will help you discover new strategies, tactics, and practical tools for member recruitment, ongoing engagement and stable membership growth.
The membership economy is booming. With more and more businesses enjoying the benefits of more predictable cash flow and the opportunity to build strong, ongoing relationships with their customers, membership and subscription models are on the trend.
From giants like Netflix, Tesla and Uber to small business owners delivering sets of socks, toilet paper or ongoing fitness programs, it’s hard to find a consumer credit card that wouldn’t have a few recurring membership transactions.
So what is membership marketing and why is it different to product / service marketing?
While membership / subscription business model provides you with an opportunity of predictable recurring revenue, it also requires ongoing marketing efforts. Membership success is a continuous journey and a genuine commitment to your community.
During this workshop you’ll learn:
✔️ Creating and communicating your Member Value Proposition (MVP)
✔️ Creating marketing plan – from understanding your members’ needs and promoting your membership, to recruiting new members and creating an ongoing membership engagement programs to maximise member retention and loyalty
✔️ Member Journey Mapping - from discovery to ongoing renewals and community ambassadors, typical mistakes at every step of the journey
✔️ Digital tools for your membership – review of existing software for subscription transaction management, member-only content and online communities.
Who is this workshop for?
- MEMBERSHIP PROFESSIONALS / COMMUNITY MANAGERS who would like to learn effective marketing tactics to grow their membership
- MARKETING PROFESSIONALS who started their career in the membership / subscription setting and would like to learn more about the specifics of marketing for membership.
The workshop is delivered by Olena Lima - CPM, the Founder and Principal Consultant of MemberBoat, a digital marketing agency dedicated to helping professional associations and other membership organisations embrace emerging digital marketing tools. https://memberboat.com.au
*This course qualifies for 7 PMP points under the AMI’s Certified Practicing Marketer program.