A first hand focus on the digital playground of Marketing, proudly brought to you by News Corp. Marketers are at the forefront of new (and exciting) equipment coming into their playground at rapid speed.
A discussion around consumer behaviour changes with the fundamental focus of ‘’How to get consumers to":
Notice My Brand
Want My Brand
Buy My Brand
We will share trends at a local, national and global level. Is it the continuous consumer loop or marketing funnel?! We will discuss why marketing fundamentals are vital in digital marketing, and debate vanity metrics versus outcomes. The breakfast session will include Keynote Speaker, National Head of Digital Client Growth & Capability who will delve into trends including data, and the now every going / continuous cookie conversation!
A deeper focus on:
Data: why quality, governance, privacy should be at the forefront of your mind and some things to take into consideration.
Commerce: the motion between bricks and clicks! Why speed and UX will continue to be a priority.
We look forward to you joining us and your marketing colleagues for this interactive breakfast session. Coffee and light refreshments to be served.
*News Corp Australia is a global business, with over 20 brands and apps we are obsessed with growing our clients business and driving the results through digital (https://www.newscorpaustralia.com/)
MC and Session and Opening:
Rachel Cotton, General Manager SA/WA
Rachel has a contiguous passion for marketing and media. Her work experience within the Media Agencies and Publisher teams across Sydney and most recently Adelaide. Rachel has worked across some of Australia’s iconic brands such as Commonwealth Bank, Telstra and Foxtel. Since moving to Adelaide one of Rachel’s favourite roles has been the State Digital Director.
Guest speakers:
Bec Lawson, Group Director
Bec is an accomplished Sales Manager, Marketing Manager and Senior Leader who has a proven track record of increasing brand awareness, sales and market share across a diverse range of industries.
Combining a mix of professional leadership and financial acumen, Bec is passionate about working with brands to deliver increased visibility, cost savings and value.
Desiree Durrant, Group Director
Desiree is a driven and creative senior media professional with 21 years' experience in Advertising & Marketing across the UK, Australia & New Zealand.
Desiree joined News Corp in February 2018, managing a high performance sales team,
working across strategic solutions for our clients within digital, content and print solutions across Australia's largest media company.
Key Note Speaker:
Michael Krawczyk, National Head of Digital Client Growth & Capability at News Corp Australia
Michael has a reputation of high achievement and specialising in the field of digital marketing. Growing up in Adelaide, Michael worked within one of Adelaide’s biggest Media agencies Wavemaker (then MEC) getting experience across Mitsubishi Motors, SA Gov.
His talent was recognised and he moved to Sydney almost 10 years ago on a national role across Wavemaker, before moving over to News Corp 3 years ago. Michael loves to see business’s use data to growth their business through understanding their audiences in a new way.
*This event qualifies for 32 PMP points under the AMI’s Certified Practising Marketer program.
