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Work Place Politics - Real Life Stories from Real Life Marketers

  • 11 October 2022
  • 12:00 PM - 12:50 PM
  • Virtually via Zoom

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  • Please ensure you are logged into your AMI member account to register for this event.

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 Explore. Discuss. Connect. 

Take inspiration from experienced marketers learning about their career development.

A monthly get-together for Mentees and Mentors, the Focus Topic events are an opportunity for all participants in the 2022 Emerging Marketers program to do a deep dive into a particular element of career development by hearing stories and real-life experiences of senior marketers. 

This session is interactive - Mentees & Mentors are welcome to address their  questions to the host and guest speaker. 

About our Real Life Marketers:   

Speaker


Tina Andrew,

Commercial Director - 9Now at Nine




Tina is currently Commercial Director at 9Now - Nine. Starting her career as a Marketing Assistant at Cathay Pacific Airways Tina is now a powerhouse in the media world. In addition to being a senior executive at Nine she is well regarded across the industry, winning the People’s Choice Award for Women in Media in 2021. In her role as Commercial Director of 9Now Tina has a leadership role, not just in Sales, but also within CODE (Nine’s Centre of Digital Excellence) and acts as voice of the customer within the 9Now leadership team.

Prior to her current role, Tina lead a team specialising in digital sales solutions. She has held roles at Nine since 2014 and spent time in the UK as digital sales lead.

Passionate about leadership and helping people excel in their careers, Tina has begun her mentorship journey, looking to share her experience and be a guide to those around her.

Host


Bronwyn Powell 
B. Com, CPM, GAICD, Chief Executive Officer, Australian Marketing Institute

 



Bronwyn is a senior marketer and specialist in digital and communications transformation and food innovation. She has more than 30 years’ experience transforming and positioning for growth, many well-known, iconic global food brands across Fast Moving Consumer Goods (FMCG) to Retail/Quick Service Restaurants (QSR).

At the heart of her success has been her ability to develop innovative new concepts, products, strategies and communications that connect with consumers and change businesses.

She is a recognised leader for new, brave, disruptive campaigns. Such as the introduction of the McDonalds digital menu and the transformation of the in-store experience, in which she played an instrumental role and launched the “How very UN- McDonalds campaign”.

Strategically, her leadership to transform business, can be seen in her close to 10 years’ experience as Global Marketing Director and Chief Marketing Officer for YUM Brands - KFC, Taco Bell and Pizza Hut – where she grew the brand globally from Canada to the Europe to Asia.

Her experience in strategy development and execution extends beyond transformation and growth to customer experience across all touchpoints including digital, especially within Retail/QSR. She has been recognised with global awards for these brave initiatives including a Gold LION from Cannes, Gold Grand Prix from APMA, a finalist in the Effie awards and global awards at Mars for culturally relevant social comms in “Dinner hack Hotline” from MasterFoods during the pandemic.

Her passions are brand purpose and food innovation and she loves’ breathing life back into brands such as her launch of Abbott’s Village Bakery bread and most recently the rejuvenation of the 75-year-old Australian pantry favourite, MasterFoods.

Other notable food experience includes her integral part in the team which secured the Victorian Government’s support for SPC Food Manufacturing transformation for Coca-Cola Amatil.

A few of the other brands she had led include Kellogg’s, Patak’s, Tip Top, Burgen, Smith’s Crisps, and Dolmio and the most recent major brand transformation: Uncle Ben’s to Ben’s Original.

Bronwyn is a graduate of the Australian Institute of Company Directors (GAICD) and of University of NSW –Bachelor of Commerce (Marketing). And she is a Certified Practising Marketer (CPM) with Australian Marketing Institute (AMI).

A lifelong learner, Bronwyn is constantly furthering her digital capability as a graduate from Columbia Universities’ Emeritus Institute of Management with a Digital Diploma and she has completed the Squared Online course from Google.

She was most recently Marketing Director for Mars Food Australia and now is supporting the Food Science and Marketing professions, as a Non-Executive Director of both the Australian Marketing Institute and Australian Institute of Food Science and Technology.

Bronwyn’s is passionate about ensuring Marketing continues to lead organisations for growth with brands that connect with the hearts and mind of our consumers.


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