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How to create a return on investment from a social media marketing campaign

  • 25 October 2022
  • 12:30 PM - 4:00 PM
  • Virtual Classroom (Online)
  • 17

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  • Please ensure you are logged into your AMI member account to register for this course.
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An insight into the key principles of what creates a return on investment from a social media marketing campaign

In today’s marketing landscape social media marketing has become a valuable and important component of a marketer’s channel strategy. Understanding how to create a return on investment and measure it has become crucial to discovering social media’s relevance amongst the channel mix.

This workshop is a 4-hour insight into the key principles of what creates a return on investment from a social media marketing campaign. Exploring principals in conversion, engagement, brand building and database acquisition as well as cultivation techniques, this workshop will be the ace up the sleeve of any seasoned marketer or newly interested social media marketer looking to create an edge in today’s competitive communication market.

Run by award-winning social media marketer and business owner, George Hawwa (from Attention Experts), this workshop will explore important insights into brand building, social media trends, how to analyse a campaign, resource management, improving engagement, database build, touch-point valuation, attribution modelling and return on investment calculation.

Learning outcomes: how to succeed on Social Media for Business into 2023

  • What are the latest trends per the latest statistics on platforms
  • Which platform is best positioned for 2023 for business?
  • How to improve engagement heading into 2023?
  • What are some case studies of campaigns currently succeeding on social media for b2b and b2c
  • What one point will define social media campaign success in 2023
  • How much content will need to be produced by a business in 2023 to be found?
  • Which metrics will need to be monitored
  • How to create sales. leads and enquiries in 2023


About the facilitator:

George Hawwa, 
Attention Experts, Growth Director 

George is the Growth Director of leading social media agency Attention Experts. He has overseen the growth of Attention Experts over the last 6 years into becoming Australia's most 5 star rated social media agency, with three offices across Australia.

George was the winner of the 'Outstanding Young Entrepreneur' award at the NSW regional business chamber awards. He is a sought after speaker and presenter for countless conferences, industry associations and in-house training to corporate marketing teams. George currently lectures for Sydney University, in the department of Centre for Continual Education as a subject matter expert on Social Media. He is also an expert witness for high-profile court cases on the subject of social media.

Who is Attention Experts?

Attention Experts are specialist growth experts, a known leader in the industry with a reputation for a unique data-lead approach to social media marketing and strategy. Combining the latest digital tools and capabilities of the world's biggest social media platforms, Attention Experts retains a track record of delivering consistent results for over 500 clients in both the B2B and B2C sectors across 20 different industry verticals in Australia, New Zealand, South East Asia and the UK.

Specialising in strategic growth, best-practice policy design, consulting and community management, the end product delivered is exponential business growth through social media campaigns designed to drive brand value and accumulate databases of customer engagement. Attention Experts is at the forefront of the social media marketing industry, having achieved this through exceptional customer service, transparency, specialist expertise, and unparalleled campaign implementation.

Attention Experts is the most 5-star rated social media agency on Facebook in Australia and is a recognised Facebook Preferred Partner. Named number 3 on Yahoo! Finance's list of top 10 Australian Marketing Agencies to watch out for in 2021, Attention Experts are proud to be the official partners of the Australian Marketing Institute, Tourism Accommodation Australia, The Australian British Chamber of Commerce, Sydney Hills Business Chamber, Women With Altitude Network and more.

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