AMI Western Australia Summit
Data. Marketers collect it to better understand the landscape, analyse it to look for opportunities, and scrutinise it to measure effectiveness.
There’s not one part of the marketing machine that doesn’t require knowledge of the industry and verticals you work with, current (and future) consumers - not to mention the metrics used to measure results. All of which is data.
But how much do we know about data? And how much has the collection and application of data shifted? How much will it shift in the future?
We’ve packed a day of keynotes, fireside chats and panel discussions about the types of data, ways to collect it, and how to measure your marketing efforts – especially in the context of ad-blockers, 1OS 14.5 and Google retiring cookies.
But this isn’t a data summit for data specialists – this is where data meets marketing, and they’re bringing you practical examples and thought starters of how, why, and where you can collect, interpret and action data and turn them into insights to make your marketing efforts more effective.
Or to quote Kelly Townson, General Manager Marketing at Crown Resorts:
“Data used smartly informs marketers to respond better to customer and business challenges and optimise performance. Data comes in many forms and makes every day interesting for a marketer as you uncover little gems of information, knowledge and opportunities to harness…”
And we’re not just talking to digital marketers, all marketers are data-driven – maybe you sit in the non-digital realm of face-to-face events and activations, focus groups and brand lift surveys – there’s something for all types of marketers.
Join us when the local industry’s best and brightest come together to help navigate these changes together in a full-day conference setting at Crown Perth on September 28th 2022.
Event Breakdown
Opening Remarks -Kimberley Lim, State AMI Committee Chair
Speakers -
Zion Ong, Co-Founder and Director of ALYKA
Christian Paterniti, Account Manager, Dilate Digital
Adam Marshall, CEO Marketforce
Paul Croci, Commercial Director at CoreData WA
Elizabeth Lefort, CMO at HIF
Fireside Chats
Kelly Townson, General Manager Marketing, Crown Resorts on how data informs their marketing strategy. Hosted by Carma Levene, Head of Social at So Media Group.
Dr Ashlee Morgan, Course Coordinator Marketing and Entrepreneurship, ECU. speaks to Gabe Mach, Marketing Consultative Committee Chair, ECU and Digital Advertising Product Lead, Bonfire about preparing for a cookie-less future.
*Ticket price includes morning and afternoon tea, lunch, and post-event networking drinks.
Additional Panellists
Alison Sweet - CoreData WA’s Head of Strategy and Insights
Adam Barrell – Founder & CEO of So Media Group
Caue Camargo - Senior Account Manager, StackAdapt
Sponsored By:
ALYKA
CoreData
StackAdapt
Edith Cowan University
Marketforce
Dilate Digital
Crown
Clue
Media Partner - So Media Group
Design Partner - AGDA WA
Spaces are LIMITED so grab your tickets now or miss out!
*This event will be held inline with the WA Government health and COVID-19 restrictions. In the event of increased COVID-19 restrictions, the function may be cancelled or postponed. Please note that social distancing measures will be observed at this event. To ensure that our members and the wider community are protected, if you are feeling even remotely unwell on the day please do not attend this event. Additionally, if you have been diagnosed with COVID-19 all quarantine and social restrictions apply. AMI will be following the Covid Safety plan put in place by the venue, for more information on this plan please email events@ami.org.au
