The Latest Digital Marketing Trends through a Local Lens

  • 23 June 2022
  • 12:00 PM - 1:00 PM
  • Webinar


Register today for a webinar that will cover the rise of privacy, the loss of ad signals, the emergence of Clean Data Rooms and the tool that is Connected TV.

Advertising and media spend decisions are increasingly data-driven, and ad buying is increasingly automated using programmatic software. This is not a static situation. Technology improves, next generation solutions become available, trusted tools go by the wayside (eg. cookies) and new best practices emerge.

If your digital marketing initiatives are going to keep up, you’ve got to stay on top of these changes and trends. Audience Group is here to help!

Fresh from the annual Programmatic I/O conference in Las Vegas, Audience Group will bring you an update on the latest programmatic trends and put them in the context of the Australian marketing and advertising landscape.

Key Takeaways:

  • The rise of privacy and the loss of ad signals
  • The emergence of Clean Data Rooms
  • How to target in a privacy compliant, cookie-less world
  • How to leverage Connected TV
  • Trends that are already in play in Australia

About the presenters: 

James McDonald
Director and Co-Founder
Audience Group

In his 30+year career, James worked for ad agencies DDB and OMD, headed up large accounts at Mojo, then took on Group Account Director roles at Idea Works and STW. Moving over to the business side of the business, James held senior roles at STW and Publicis Asia. After an MD stint at Decoder, he connected with co-founder Tom Evans to launch several independent agencies focused on advertising (Blue Pencil, Industrial Australia), media strategy (Audience Group) and advertising analytics (Audience Analytics)

Tom Evans
Managing Director and Co-Founder
Audience Group

After a not-so short stint on the product side at Microsoft, Tom embraced a career in branding, digital, advertising and media strategy. Tom kicked off his 22+ years in this second phase of his career with Director roles at TW2 Digital in the UK before founding and helming Iconic Brand Agency as Managing Director for nine. After selling his London agency to GroupM, his first role in Australia was as Head of Client Service and Digital at Decoder. Then he and James joined forces to co-create independent agencies Blue Pencil (advertising), Audience Group (media strategy) and Audience Analytics.

James and Tom believe most advertising is a waste of money, which is a driving force behind their evidence-based ethos.


Please note:

  • AMI Webinars are FREE for AMI members and 30AUD for non-members.
  • Certified Practicing Marketers can register PMP Points at this event.
  • The recording will be available to watch on demand in the AMI Content Library for AMI Members only. 
  • You will receive the access link at 4pm a day prior to the Webinar to the e-mail address you have registered with (remember to check your Junk folder). If you don't receive this please contact AMI team on 02 7228 2156 or

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