Explore. Discuss. Connect.
Take inspiration from experienced marketers learning about their career development.
A monthly get-together for Mentees and Mentors, the Focus Topic events are an opportunity for all participants in the 2022 Emerging Marketers program to do a deep dive into a particular element of career development by hearing stories and real-life experiences of senior marketers.
This session is interactive - Mentees & Mentors are welcome to address their questions to the host and guest speaker.
About our Real Life Marketers:
Speaker
Kylie Green
The Lime Agency
Founder and Director
Recognised with over 50 global industry awards, Kylie's relentless pursuit of brand supremacy is applauded and recognised by her peers. And she's here to achieve it for you and your business today.
A great brand strategy acts as a guiding light for everything else that follows. It’s a simple mantra that’s seen Kylie create and develop hundreds of highly esteemed brand partnerships, work with an incredible lineup of talent including Olympians, television personalities, actors, models, celebrities and reality stars as well as create award-winning memorable campaigns for countless clients.
Kylie has accumulated expert level experience helping brands launch, expand and re-image themselves via marketing, activations, events, advertising, media, direct and digital marketing. She founded Kaleidoscope Marketing, a multi-award-winning brand activation agency at 29-years-old which she sold to an ASX listed company several years later. She’s also held Chief Executive roles steering both global behemoths and boutique agencies along with everything in between.
With a client-first mindset, it’s helped navigate Kylie’s impressive voice and vision to help establish brands, re-imagine reputations and break new verticals. It’s little then why she’s continually worked with an impressive list of brands including Christian Dior, Estée Lauder, Panasonic, Philips, GlaxoSmithKline, Kimberley Clark, Sanitarium, Parmalat, Carlton & United Breweries, Asahi, CommBank, Nestle, Meat & Livestock Australia, Pepsi, Emirates, ICC T20 World Cup 2020 Australia, Arnott’s and more.
Recognised with over 50 industry accolades, Kylie has been rewarded with multi APMA Star and MAAW Globes Awards as well as Creative Summit, Cannes Gold Lion, Spikes and POPAI Awards not to mention being a finalist for the Telstra Women’s Business Awards and winner of the Women in Media’s Mentor of the Year and Casting Agent of the Year awards to name just a few. Kylie has been a Non-Executive Director of Youth Insearch for the past 2 years and was recently appointed to the AiMCO (Australian Influencer Council of Australia) Executive Council. Kylie also previously served as a Non-Executive Board Director for Layne Beachley’s Aim for the Stars charitable foundation for 7 years and was a Chairperson of the Australasian Promotional Marketing Association (APMA) for 5 years which has since merged into now Advertising Council.
Host
Bronwyn Powell
B. Com, CPM, GAICD, Chief Executive Officer, Australian Marketing Institute
Bronwyn is a senior marketer and specialist in digital and communications transformation and food innovation. She has more than 30 years’ experience transforming and positioning for growth, many well-known, iconic global food brands across Fast Moving Consumer Goods (FMCG) to Retail/Quick Service Restaurants (QSR).
At the heart of her success has been her ability to develop innovative new concepts, products, strategies and communications that connect with consumers and change businesses.
She is a recognised leader for new, brave, disruptive campaigns. Such as the introduction of the McDonalds digital menu and the transformation of the in-store experience, in which she played an instrumental role and launched the “How very UN- McDonalds campaign”.
Strategically, her leadership to transform business, can be seen in her close to 10 years’ experience as Global Marketing Director and Chief Marketing Officer for YUM Brands - KFC, Taco Bell and Pizza Hut – where she grew the brand globally from Canada to the Europe to Asia.
Her experience in strategy development and execution extends beyond transformation and growth to customer experience across all touchpoints including digital, especially within Retail/QSR. She has been recognised with global awards for these brave initiatives including a Gold LION from Cannes, Gold Grand Prix from APMA, a finalist in the Effie awards and global awards at Mars for culturally relevant social comms in “Dinner hack Hotline” from MasterFoods during the pandemic.
Her passions are brand purpose and food innovation and she loves’ breathing life back into brands such as her launch of Abbott’s Village Bakery bread and most recently the rejuvenation of the 75-year-old Australian pantry favourite, MasterFoods.
Other notable food experience includes her integral part in the team which secured the Victorian Government’s support for SPC Food Manufacturing transformation for Coca-Cola Amatil.
A few of the other brands she had led include Kellogg’s, Patak’s, Tip Top, Burgen, Smith’s Crisps, and Dolmio and the most recent major brand transformation: Uncle Ben’s to Ben’s Original.
Bronwyn is a graduate of the Australian Institute of Company Directors (GAICD) and of University of NSW –Bachelor of Commerce (Marketing). And she is a Certified Practising Marketer (CPM) with Australian Marketing Institute (AMI).
A lifelong learner, Bronwyn is constantly furthering her digital capability as a graduate from Columbia Universities’ Emeritus Institute of Management with a Digital Diploma and she has completed the Squared Online course from Google.
She was most recently Marketing Director for Mars Food Australia and now is supporting the Food Science and Marketing professions, as a Non-Executive Director of both the Australian Marketing Institute and Australian Institute of Food Science and Technology.
Bronwyn’s is passionate about ensuring Marketing continues to lead organisations for growth with brands that connect with the hearts and mind of our consumers.
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