Keen to learn more about digital? This practical 4-hour online workshop will give you the fundamentals to get started with digital marketing.

We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them.

We will use real life examples to give you a better understanding of key channels like, search engine marketing and SEO, social media, email marketing, content and more.

Learning outcomes:

• Get a basic understanding of key digital marketing channels

• Learn key digital terminology
• Get a introductory insight into the key channels
• Get up to date with latest concepts

 Key Takeaways: 

• Digital trends
• The importance of knowing your brand value
• Understanding your audience
• How to set your objectives for success
• Search engine marketing basics
• SEO basics
• Social media basics
• Email marketing