VIC Marketing Excellence Experience

Experience the best marketing practices in Victoria

The 2021 AMI Marketing Excellence Experience (VIC) event is designed to inspire industry members and foster thought leadership. Highlights of the event will include a case studies on successful campaigns from Victorian 2020 Marketing Excellence Award winning campaigns - So Chapel: State Winner for Content Marketing and QV - Together We're Stronger: State Winner for Brand Revitalisation.

The event will also be a great opportunity to be the first to hear who are the finalists of the 2021 AMI Awards for Marketing Excellence in Victoria!

CASE STUDIES

QV - Together We're Stronger
State Winner for Brand Revitalisation.

QV is an iconic Australian brand which has successfully cemented itself in the bathrooms of hundreds of thousands of Australian homes across more than 50 years. So how does a brand with such an historic footprint stay relevant and continue to deliver growth as new competitors are constantly knocking on the door? Hear how a shift from a predominately product centric marketing strategy to an emotional charged masterbrand platform has helped to diversify growth avenues, reach new consumer groups and deliver over $15M in growth in 3 years.

SPEAKERS

Chrissie Maus
General Manager
Chapel Street Precinct

Chrissie Maus is the respected, dynamic General Manager (CMO) of the largest retail and entertainment precinct in Australia - Melbourne’s Chapel Street.

Maus is highly influential in the marketing sector and dominates the pack with a daily appetite for innovation, a focus on disruption for differentiation and delivers standout business operations as an unapologetically bold leader. She is a two-time winner in the AMI marketing awards 2020. A highly motivated and accomplished marketer with outstanding communication skills. She has an invaluable network of contacts across many key sectors.

She is an inclusive, courageous shadow board director with a passion for benchmark corporate governance and marketing obsession. A woman of substance and action.

Samantha Franklin
Senior Brand Manager
Ego Pharmaceuticals

Awarded Future Leader of the Year in 2020 from the Australian Marketing Institute, Samantha brings over 10 years of experience managing some of Australia's biggest health and beauty brands.Currently, Sam leads the team on the iconic QV Skincare from Ego Pharmaceuticals, Australia's number 1 skincare brand, with the goal of improving lives through the science of healthy skin.

Sponsored By

*Certified Practicing Marketers can register 4 PMP Points at this event

You will receive the access link at 4pm a day prior to the event to the e-mail address you have registered with (remember to check your Junk folder). If you don't receive this please contact AMI team on (02) 7228 2170 or membership@ami.org.au before the 21 September 2021 12:00 PM AEST.  AMI Event Terms and Conditions apply.