ON DEMAND | ONLINE: Facebook Marketing

Facebook Marketing is a definite course you want to study to master the marketing and advertising on one of the hottest social media networks on the planet right now, with over 2.8 billion users all around the world.

Co-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use.

Learning Outcomes

• Identify the three key advertising platforms on Facebook and describe their functionality
• Learn about the features and placements of Facebook Ads
• Understand how the Facebook Algorithm works
• Reproduce the Facebook Ad structure
• Complete a paid strategy template based on the three steps to creating awesome Facebook ads
• Create immersive campaign and learn how to implement and run new marketing campaigns
• Understand buyer stages and how your content needs to be configured to match your audience
• Describe the three types of targeting offered by Facebook
• Identify five core principles of effective community management
• Understand the five core principles of effective community management

What to expect when you are studying the Facebook Marketing Course 

• 15-20 hours of online, self-paced learning with unlimited mentor support
• Six months of course access to complete at your own-pace
• Work on the strategy for your chosen organisation or personal brand
• Quizzes to self-check progression
• Tools and templates that are immediately applicable 
• Free access to monthly masterclasses with industry experts 
• Opportunity to be part of a thriving Facebook group with like-minded individuals

Date: On Demand
Delivery: Online
Duration: 20 hours, self-paced

Social Media College is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 

*CPMs can register 40 points for Professional Maintenance Program (PMP) at this course.

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