WA Marketing Excellence Experience

  • 16 September 2021
  • 6:00 PM - 9:00 PM (AWST)
  • Tiny's, Garden Bar - QV1 Plaza, Milligan St, Perth WA
  • 2


  • Please ensure you are logged into your AMI member account.
  • For more information on membership contact membership@ami.org.au
  • Please ensure you are logged into your AMI member account
  • For further information on membership contact membership@ami.org.au
  • Available to AMI WA Committee members.

Registration is closed

Experience the best of marketing practice in Western Australia

The 2021 AMI Marketing Excellence Experience (WA) event will be a highlight of the industry events calendar in 2021 – combining the best thought leadership and networking opportunities the state has to offer for marketing professionals who want to be inspired and connected.

The interactive event experience is designed to inspire industry members and foster new connections.

Highlights of the event will include a panel discussion on best marketing practice and successful campaigns, as well as a case study from WA 2020 Marketing Excellence Award winning campaign - Brownes Home Delivery: State Winner for Creativity in Brand, Product or Service Marketing.

The event will also be a great opportunity to be the first to hear who are the finalists of the 2021 AMI Awards for Marketing Excellence in Western Australia!


Find out how Brownes Dairy relaunched the iconic ‘Milko’ (Milkman) delivery service in 2020.  Launching a creative and innovative take on the historic milk man, bringing it into the digital age and it wasn’t a tech startup or digital agency that had relaunched this ‘new’ service… It was Australia’s oldest dairy.

Sam Martin - Keynote
Manager - eComm
Brownes Dairy

Sam started his career working as a policy advisor in the Federal Government, primarily as a speech writer, policy/strategy advisor and backbench liaison. He is now working as eComm Manager at Brownes Dairy, and has been with the business for three years. Starting his journey with Brownes in the Marketing team as the CHILL and Yogo boss, he was a core member of the team that launched the Milko service in 2020, and it now forms one of his core responsibilities as a member of the digital team.

Nicole Ohm - Keynote
Head of Marketing
Brownes Dairy

Nicole has FMCG blood running through her veins, having had the pleasure of working on iconic Nestle confectionery brands in the UK, and Lion beer brands here in Australia. A detour to the RAC followed by a few years working on her greatest NPD of all - her two kids - saw her return to her roots when she joined the Brownes Dairy team in Perth to head up the marketing department in 2017.

Hayley Boneham - Panellist
Marketing Manager

Hayley is the Marketing Manager for award-winning digital performance agency, Bonfire. She has been immersed in the WA marketing landscape for 10 years, developing and implementing marketing and communications strategies within the aged care, education, and government sectors. She is passionate about helping brands in understanding and shaping consumer behaviour to positively influence marketing decisions and evolve their businesses. Hayley has significant experience writing winning award submissions and wrote the award submissions that helped Bonfire win AMI’s “2020 Marketing Agency of the Year” and Campaign Brief WA’s “ 2021 Best of Year - Use of Data.”

Joff Crabtree - 2021 AMI Judge & Panellist
Digital Accessibility Specialist
Centre For Accessibility

Joff is a specialist in digital business enablement, designing radical new ways to deliver value to customers, and reinventing business processes to transform business and human potential.

In his role as a Digital Solutions Advisor with Business Station, Joff provides strategic focus and identifies opportunities for businesses to leverage technology, as part of the Commonwealth's Digital Solutions program. Passionate about helping others to succeed, Joff is also part of the Centre for Accessibility Australia team, seeking to alleviate hardship for people with disability using online services and drive conversation on digital access and inclusion.

Carma Levene - Panellist
Carma The Social Chameleon

A marketing professional with a passion for digital and content, Carma is the quintessential social media nerd and loves nothing more than researching and exploring the infinite possibilities of social media marketing.

In her 10+ years as a marketer, her clients have spanned many industries and she’s worked alongside soloprenuers, international marketing agencies, SMBs, NFPs and government departments.

She’s most at home in the hospitality, events and tourism niche after her previous career running some of Perth’s best known hotels.

Carma confidently walks the breadth of the marketing gambit – from strategy, implementation, analysis and optimisation of both organic and paid social media content and loves nothing more than pulling all the pieces together to go beyond brand awareness and actually make an impact on the bottom line.

This passion for social media marketing has also led to Carma’s ongoing relationship with Edith Cowan University as a Seasonal Academic, tutoring Social Media Marketing students under the School of Business and Law in Joondalup.

She’s been published across the globe as a subject matter expert in Facebook Advertising and Social Media Strategy, most notably by Social Media Examiner – the world’s largest digital marketing publisher.

Carma loves to problem solve and is always dreaming up new ways she can help her clients reach their goals.

Deborah Ievers - Panellist
Managing Director
Red Ivy Perth

I'm the managing director of Red Ivy Tactical Marketing Agency based in Perth, a Certified Practising Marketer and PhD Student at Edith Cowan University. I've also authored several books and workbooks on Tactical Marketing and am passionate about Integrated Marketing Communications, Strategic Marketing, Brand Management and Environmental Management.

Built on two decades of marketing experience and research, my company Red Ivy Tactical Marketing Agency is Australia’s first Tactical Marketing agency specialising in results-driven marketing by developing action-based tactics with more emphasis on the activities needed to execute marketing plans to meet objectives while still addressing the strategic side of marketing.

REGISTER NOW to book your place at the 2021 AMI Marketing Excellence Experience (WA) event.

6.00 PM - Doors open
6.30 PM - Welcome & Keynote
7.00 PM - Panel
7.45 PM - Networking
9.00 PM - Event finish

Registrations close 12pm 15th September 2021

*Certified Practicing Marketers can register 15 PMP Points at this event

*Please note that social distancing measures will be observed at this event. To ensure that our members and the wider community are protected, if you are feeling even remotely unwell on the day please do not attend this event. Additionally, if you have been diagnosed with COVID-19 all quarantine and social restrictions apply. AMI will be following the Covid Safety plan put in place by the venue, for more information please email events@ami.org.au

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