AMI's In Conversation With... series tells the story of our community, bringing together marketers to share their career journeys, industry experiences and exceptional achievements to foster conversation, encouraging new perspectives and ideas.
In April, join our chat with Akshay Sardana, Associate Director, Acquisition Marketing at Optus. Akshay will be sharing his career journey at Optus and the Optus brand vision, why marketing won over engineering, his career defining win of the 2019 AMI Future Leader of the Year award and why leadership is so important.
We recently checked in with Akshay to find out what he has been up to, read about his journey and responses on the 2020 leadership article.
This 40-minute online networking industry catch up will be held live and we encourage participants to ask questions and chat with your peers.
About our Conversationalist:
Associate Director, Acquisition Marketing
An engineer-turned-marketer passionate about technology and its life-changing implications. As an Associate Director, Acquisition Marketing at Optus, he is responsible for integrated marketing strategy across all marketing channels - driving demand generation and market share growth across all Consumer product lines and segments.
Over the last eight years, Akshay has worked with some of the world’s leading organizations including Huawei, ASUS and Optus and contributed towards positive growth & transformation in the digital era. Amongst his achievements, he successfully transformed the eCommerce business for ASUS with a 40%+ YoY growth in revenue and more recently led the charge on several strategic initiatives at Optus including the launch of new Optus Family Plans.
In addition to his primary job functions, Akshay won the 2019 AMI Future Leader of the Year award for marketing excellence and is part of the amazing Optus team who won the 2020 Mumbrella Marketing Team of the Year award.
Akshay holds a Bachelor’s degree in Computer Science from Manipal Institute of Technology, India and a dual Master’s degree including an MBA in Technology Management from the University of Technology, Sydney.