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Events as a Marketing Channel

  • 11 March 2021
  • 12:00 PM - 1:00 PM
  • Webinar



As a marketer are you or your team involved in your companies staff or client incentive program, loyalty programs, annual conference or other L&D? And has travel been a drawcard for these events?

In this time of mask-wearing and border closures how do we continue to inspire when travel is limited and importantly, what will travel for business events look like in the future?

Our panel will help to navigate this space, discussing new options for unique & engaging local events, considerations & inspiration for interstate events and the future of international travel for conferences and incentive rewards

Webinar participants will receive: 

  • Tips on developing an event suited to the current, ever-changing environment
  • Case studies demonstrating how some of the most unexpected destinations and venues can inspire an ‘out of the box’ program
  • Information on what local, state, federal & international governments are doing to support your conference or incentive reward trip
  • Strategies to engage your team or clients through hybrid events (yep they’re here to stay!)

Moderating this session is Jakki Govan of Clockwise Consulting, along with panel members Nicole Tingey and Amanda Lovett.

Clockwise have worked on the supplier side of Business Events for longer than they care to remember but remain passionate about the significance of face to face business events.

    About the presenters:

    Jakki Govan, 

    Clockwise Consulting, Director 

    A well networked and respected commercial and operational leader with 20 years’ experience across Hotels & Event Venues Jakki is a sought after trainer in revenue creation and sales . Jakki now runs a successful consulting company that works internationally and in Australia. With a passion for special events, business events and festivals Jakki has created her own events inhouse, from Concerts to Fashion shows to Seminars, worked on the Sydney Olympics, Major Concerts and cultural festivals. Determined, focused and fast, Jakki has a unique ability to see opportunities outside of the norm. Having designed and developed precincts, hotel offerings and attractions, Jakki’s operational and marketing background allow her to be realistic yet creative in the offering.

    Nicole Tingey 
    Clockwise Consulting, Director

    Providing a variety of services to the tourism industry, Nicole has worked with destinations as wide and varied as Broome & the Blue Mountains, Sydney & Perth, Adelaide & the Riverland region, Ballarat & Melbourne CBD and internationally with Thailand, US, Fiji and New Zealand as well as with global groups of hotels. Commercially astute, Nicole is experienced in delivering training and imparting to others the skills to increase loyalty and revenue via their Business Events including Corporate Meetings and Conferences.

    Amanda Lovett
    Amanda Lovett Consulting, Director 

    Amanda has incredible insights into the Australian and International tourism, events and hospitality industries; all of which can be applied to assist with customer relationship management across a wide range of sectors. She has worked in sales in both exhibitions and venues and in representation for both Australian and international destinations and has particular expertise in travel as a Corporate Incentive Reward. Amanda is a creative thinker and a solution driven strategist. Currently Amanda has taken up circus tricks juggling a couple of children while consulting to Clockwise.

        Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; the will be available to watch on demand  in the AMI Content Library.

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