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  • Content Strategy & Copywriting Workshop

Content Strategy & Copywriting Workshop

  • 01 July 2021
  • 12:30 PM - 4:00 PM
  • Virtual Classroom (Online)
  • 0


  • Please ensure you are logged into your AMI member account to register for this course.
  • Please ensure you are logged into your AMI member account to register for this course.
  • For more information on AMI membership email membership@ami.org.au

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Improve your content strategy and copywriting with an award-winning marketer, Christopher Melotti from Melotti Media.

Content strategy and copywriting are essential parts of Marketing in today’s business world. It's more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively. 

Participants will gain knowledge through this informative and collaborative session, develop ideas for their own business, share relevant experiences to take away, and most importantly, hone their skills to improve their copywriting and content strategy.

Key Learnings

  • Understand the benefits of content marketing vs traditional marketing.
  • Improve your copywriting for different types of content and channels to engage your audience.
  • Understand who your customer is and learn how to create customer personas.
  • Learn to manage budgets and calculate ROI on your content marketing campaigns.
  • Foundations of content amplification on different channels including social media.

Key Benefits

Run by award-winning content copywriter and marketer, Christopher Melotti (from Melotti Media), this class will cover key content planning and strategies to promote customer engagement and discuss the key role copywriting and content creation plays in Marketing campaigns across various forms of media. We will work also together to understand more about providing valuable messages and communication to our audience to maximise our brand and value proposition.

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