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Growing your business with Outdoor Advertising

  • 10 December 2020
  • 12:00 PM - 1:00 PM
  • Webinar


Growing your business with outdoor dvertising

This Webinar about Outdoor advertising will show examples of effective execution and strategies that will work for small to medium size businesses. 

If you think outdoor advertising is only for big brands with big budgets, check out the new and innovative work that is being done in Australia and internationally by a range of companies.

Key learnings:

  • Effective Outdoor executions for SMEs
  • Mixed-media plans that work best on small budgets
  • How to use outdoor to drive action
  • Using digital, context, and multi-formats
  • Measuring success

About the presenter:

Charmaine Moldrich
Chief Executive Officer, Outdoor Media Association, Australia

Charmaine has over 30 years’ experience specialising in management, leadership, marketing, communications, and business development. She started her media career in Adelaide, South Australia, and at 24 years of age was working as the Station Manager of a public radio station, her first management position. Charmaine’s career has been varied with one common theme: working with diverse groups of stakeholders, negotiating and wrangling, and finding the common goal to join forces. The majority of her career has been spent working in the arts – theatre, film, music, festivals and museums which taught her to do a lot with limited resources. Charmaine has enjoyed working in the rapidly changing, technology-infused environment of Out of Home for over ten years, and believes that Outdoor advertising is not just an integral part of the media mix but an integral part of the vibrancy of cities.

      Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; the will be available to watch on demand  in the AMI Content Library.

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