Experience Marketing Excellence

  • 02 September 2020
  • 12:00 PM - 1:00 PM
  • Digital Event


  • Please ensure you are logged into your AMI member account to register for this event.
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  • Available to event partners

Recognise | Experience | Celebrate

Join us for the Experience Marketing Excellence virtual event to hear from award-winning marketers and AMI award judges sharing their views on what it takes to create a winning marketing campaign. 

Tune in to hear from:

  • AMI Award Head Judges, Andrew Thornton and Kristie Atkins, speaking about the commonality of winning campaigns
  • Award-winning copywriter, Chris Melotti, sharing his experience on the importance of content and communication and how to get ‘cut through’
  • CMO of the Heart Foundation, Chris Taylor, as he explains the strategy behind the 4 time marketing award winning campaign Australia’s Worst Serial Killer

Hosted by Andrew Thornton, AMI Board Director and Kristie Atkins, Managing Partner at Wink, both have viewed hundreds of successful marketing campaigns over many AMI Awards for Marketing Excellence seasons.

This event will provide you with unique insights into what it takes to make a great marketing campaign an award winning campaign.

Have you been challenged by working in the current environment?

2020 has certainly been a challenging time, during this period we've seen how resilient and strong our community is.

As part of the event, we've invited Natalie Egleton, CEO of the Foundation for Rural & Regional Renewal (FRRR), to share her experience on how not-for-profit organisations are tackling the challenges. You'll also hear how AMI supports the community by providing small and medium-sized businesses with marketing knowledge and tools they need.


Andrew Thornton
AMI Board Director & Head Judge

"The 2020 AMI awards for Marketing Excellence, once again, attracted a very high standard and volume of entries – despite the impact of Covid 19.

The AMI Awards underline the importance of marketing to Australian business and the community. As we come out of the ‘Covid fog’, marketing will play a particularly important role in helping business re-build market presence and reinforce what the company’s brand stands for. Marketing enables business to re-connect with its customers and stimulates revenue creation. Critical factors, particularly in tough times.

The Awards also highlight the importance of professionalism amongst marketing practitioners. Professional marketers exhibit a commitment to excellence and the achievement of specific outcomes for the business. They have pride in their chosen field and work to a set of ethical standards. These factors are what distinguish a professional marketer from the rest."

Kristie Atkins
Managing Partner, Wink & Head Judge

"Marketing excellence is about being the absolute best you can be, from the very start to the very finish. Never compromise, have a clear goal and always deliver over and above."

Special Guests

Chris Taylor
CMO, Heart Foundation

"Along with our partner News Corp, the Heart Foundation’s Serial Killer campaign took out two AMI awards in 2019: Creativity in Brand, Product or Service Marketing; and Social Change Marketing. We were absolutely thrilled about this given the hard work that went into the campaign. We don’t come to work every day to win awards but to be recognised by the most established and respected Marketing Awards in Australia is a testament to all the talented, dedicated, passionate and courageous teams at the Heart Foundation and News Corp that brought the Serial Killer campaign to life."

Natalie Egleton
CEO, Foundation for Rural & Regional Renewal (FRRR)

Chris Melotti
Founder, Melotti Media

"One of the most important parts of marketing is being able to communicate clearly and consistently to increase your brand's relevance in the eyes of customers. Important, but easily overlooked. Copywriting plays a big role in this."

Registrations will close 24 hours prior to the event

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