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  • AMI Livestream Chat - Voice Experience (VX) & Conversational Strategy: What it is, how it works, how to get started

AMI Livestream Chat - Voice Experience (VX) & Conversational Strategy: What it is, how it works, how to get started

  • 23 June 2020
  • 2:00 PM - 2:40 PM
  • Livestream Chat

Registration

  • Please ensure you are logged into your AMI member account to register for this event.
  • For more information on AMI membership email membership@ami.org.au
  • Available to event partners


AMI's Livestream Chats bring together marketers across multiple industries and sectors to foster conversation and spark debate.

AMI Livestream Chat events are held live and online, they consist of experts speaking on topics relevant to professionals. These topics can be within the marketing or professional sphere. The Chats are focused on a conversation around the topic, encouraging new perspectives, ideas and conversations.

Each Livestream Chat will include:

  • Topic conversation
    Hear about topics relevant to all professionals
  • Q&A
    Ask questions of the experts
  • Connecting with peers
    Your time to connect with marketers across the country (and sometimes the world!)

Topic and Focus:

Voice Experience (VX) & Conversational Design - Building skills for Amazon & Google Home

How will a voice experience affect an organisation?

We will be discussing:

  • Opportunities available for brands with VX 
  • Considerations for incorporating VX into your communications strategy
  • Bringing your organisation on the journey
  • How do you find your brand voice

About the Presenters:

Zeina Khodr
Managing Director & Digital Strategist, Paper + Spark

Zeina’s successful career in digital media and publishing prepared her for the leap into heady the world of branded content and social media marketing. As the founding MD of WPP content start up Colloquial, Zeina oversaw the rise of the agency to be one of the fastest growing specialist content and social strategy agencies in the country.

She is a passionate advocate for how brands can use technology and strategic storytelling to connect in a fragmented media landscape to communicate, engage and entertain audiences.

Some of her side hustles include lecturing in Digital Media for Macleay College, curating the annual Content Marketing Summit and on the Australian Marketing Institute NSW State Committee. Zeina is also the Publisher of www.moneyandlife.com.au.

Guy Munro
Head of Innovation & Technology, Paper + Spark

Guy is a results-driven business leader with global expertise across digital, voice, CX, brand and marketing. Expert in managing relationships with CMO, CIO, CTO and senior clients to translate marketing and customer challenges into solution-driven outcomes.

He is fixated on innovation, business/client growth, stakeholder management, team growth, leadership and development, and project management.

As a partner for a globally strong digital agency for over ten years, the Associate Director of Digital and Engagement for WHYBIN\TBWA Melbourne, a Business Director with Imagination and Global Business Director at VERSA, Guy has developed a reputation for delivering excellent performance results for many large organisations including Nissan, RedBull, Coca-Cola, Hungry Jack’s, Domino’s, LION, Microsoft, NOVA and Pfizer.

With strong business acumen and strategic background, Guy has implemented some of the most contemporary consumer propositions in Australia, the US, Europe, and South-East Asia.

Registration for this event will close 24 hours prior to event start

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