How Science Has Changed Marketing

100 years ago medicine underwent a revolution.
100 years later and marketing is at the start of the same revolution.

The Ehrenberg-Bass Institute is at the global centre of that revolution. Professor Byron Sharp will explain why CEOs and CMOs of the world’s largest advertisers listen to the Ehrenberg-Bass Institute and fund its research. He’ll showcase some of the discoveries which are helping to guide marketers though the current economic downturn.

"If you don't understand evidence-based marketing principles, then you are probably spending a lot of money on brand activities that don't work. The Ehrenberg-Bass Institute teaches marketers to make smart decisions."
- Bruce McColl, Former Global CMO - Mars Inc.

About the Presenter:

Byron Sharp
Professor of Marketing Science and Director, Ehrenberg-Bass Institute

Byron Sharp is a Professor of Marketing Science and Director of the Ehrenberg-Bass Institute – the world’s largest centre for research into marketing. Through his work there, he has the attention of some of the world’s biggest brands, many of which have adopted his evidence-based approach.

His first book How Brands Grow: what marketers don’t know has been called one of the most influential marketing books of the past decade (Warc, 2015) and was voted marketing book of the year by AdAge readers.

Registration for this event will close 24 hours prior to event start