During periods of uncertainty and crisis, and where consumer trust in brands is already depleted, businesses are being placed in the spotlight and handed an opportunity to strengthen their reputation.
The Prediction Series livestream events present an opportunity to gain valuable knowledge from some of the industry’s most experienced and engaging thought leaders on how brands engage with consumers, in a time of changing business paradigms where marketing plays an important role in driving growth.
Each Livestream Chat will include:
- Peer to peer discussion
Topic and Focus:
Every business around Australia, and indeed the globe, is feeling the unprecedented impacts of COVID-19. Some will be fighting for survival; most will be reconfiguring longstanding business models to adapt. As we move through this together, the role of marketing should play an even more critical role in the business.
In this presentation, AMI Chairperson, Lynda Cavalera, will discuss how marketing can drive growth through turbulent times.
About the Presenter:
Chairperson, Australian Marketing Institute
Lynda Cavalera is a strategic, yet hands-on commercial, creative strategy and marketing professional with over 25 years’ experience across complex organisations in B2B and B2C markets. Lynda has strong skills across the full marketing discipline, including strategy, brand, customer experience, product, and integrated campaigns all underpinned with solid research, data and insights experience.
With experience across banking, financial services, and education sectors, Lynda has a solid reputation as a results-orientated professional who is passionate about building amazing brands with compelling customer value propositions. As a strong leader she is renowned as an inspirational, empowering, and trusted leader who builds high performing teams and can easily and credibly work across all levels of an organisation.
First serving on the Victorian State Committee, she has been an active member of the Australian Marketing Institute for most of her career. Lynda has also been an awards judge and marketing mentor, before joining the national board in 2015.
She was appointed a Director on 22 October 2015.
Registration for this event will close 24 hours prior to event start