• Home
  • AMI Marketing Prediction Series: Rapid Changes in Consumer Behaviour - How to Take Advantage

AMI Marketing Prediction Series: Rapid Changes in Consumer Behaviour - How to Take Advantage

  • 07 July 2020
  • 2:00 PM - 2:30 PM
  • Livestream Chat

Registration

  • Please ensure you are logged into your AMI member account to access these tickets
  • For information on membership with AMI email membership@ami.org.au
  • Available to event partners


During periods of uncertainty and crisis, and where consumer trust in brands is already depleted, businesses are being placed in the spotlight and handed an opportunity to strengthen their reputation. 

The Prediction Series livestream events present an opportunity to gain valuable knowledge from some of the industry’s most experienced and engaging thought leaders on how brands engage with consumers, in a time of changing business paradigms where marketing plays an important role in driving growth.

Each Livestream Chat will include:

  • Presentation
  • Q&A
  • Peer to peer discussion

    About the Presenter:

    Kim Portrate
    Chief Executive Officer, ThinkTV




    Under Kim Portrate’s leadership, ThinkTV has become a fresh, positive and passionate presence in the Australian marketing and advertising community.

    The evidence-led marketing, research and technology development company is showing that that commercial, multi-platform TV remains the most effective platform for Australian advertisers and their agencies.

    The Benchmark Series and Payback Australia research series commissioned by ThinkTV have armed advertisers with much-wanted evidence of TV’s superior viewability and return-on-investment. And through consistent and imaginative marketing, media relations and outreach work – all done with ThinkTV’s distinct tone of voice – the organisation has cut through with stakeholders to become a go-to destination for fact-based evidence on media effectiveness.

    ThinkTV is also at the heart of TV industry technology development, working with its shareholders – Foxtel Media, Nine, Seven and Network 10 – and OzTAM to make TV easier to trade.

    Kim started ThinkTV with more than two decades’ experience in the packaged goods, telco, finance and tourism industries and has worked in creative agencies and media agencies in the US and Australia.

    She has led marketing projects and departments for companies as diverse as Unilever, Pepsi Cola, Optus, AMP and Tourism Australia.

    Registration for this event will close 24 hours prior to event start

    Subscribe to AMI Newsletter to stay up-to-date with future events and industry updates.