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  • AMI Marketing Prediction Series: Marketing in a Crisis – The SATC Experience

AMI Marketing Prediction Series: Marketing in a Crisis – The SATC Experience

  • 19 May 2020
  • 2:00 PM - 2:30 PM
  • Livestream Chat


  • AMI membership offer of $90 for 3 months available. Please email membership@ami.org.au for more information.

During periods of uncertainty and crisis, and where consumer trust in brands is already depleted, businesses are being placed in the spotlight and handed an opportunity to strengthen their reputation. 

The Prediction Series livestream events present an opportunity to gain valuable knowledge from some of the industry’s most experienced and engaging thought leaders on how brands engage with consumers, in a time of changing business paradigms where marketing plays an important role in driving growth.

Each Livestream Chat will include:

  • Presentation
  • Q&A
  • Peer connection

Topic and Focus:

Marketing in a Crisis – The SATC Experience

“2020 has challenged my team and I in ways we’ve never seen before, yet we have managed to also do some of our best work. That’s because marketing is critical in the good and the bad times, and we’ll explore in this session what I’ve learnt and what our experience has been trying to get through this difficult time”. - Brent Hill

We will be discussing:

  • How we approached COVID19, having learnt from the bush fires of New Year 2020, and then how we responded to the unfolding pandemic, and now on the way out – into recovery. 
  • The important marketing principles that apply and that emerged for us, and how we’ve surfed our way through it, to grow our share of voice and maintain our brand. 
  • How this could be applied in your business, and things you can think about in your business now and into the future.

About the Presenter:

Brent Hill
Executive Director of Marketing,
South Australian Tourism Commission

Brent joined the SATC in November 2015 as a marketing specialist with senior experience across a number of industries.

During Brent's tenure tourism expenditure has grown 36% in South Australia. Brent oversaw the launch of a new global brand for tourism in South Australia, a number of global advertising campaigns and a digital program that now sees southaustralia.com attracting over 5.5Million visitors annually. Brent also oversaw the successful partnerships with Chinese megastar Huang Xiaoming, the Project and Masterchef Australia.

In 2018, Brent was recognised as #21 on the CMO50 list of Australia's top marketers, and in 2019 won a national Mumbrella Award for best Social Campaign of the Year and was shortlisted for Marketing Team of the Year twice and Executive Leader of the Year.

Registration for this event will close 24 hours prior to event start

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