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  • AMI Marketing Prediction Series - The Content First Strategy - A Winner In Both Good Times & Tough Times

AMI Marketing Prediction Series - The Content First Strategy - A Winner In Both Good Times & Tough Times

  • 12 May 2020
  • 2:00 PM - 2:30 PM
  • Livestream Chat
  • 60


  • AMI membership offer of $90 for 3 months available. Please email membership@ami.org.au for more information.

During periods of uncertainty and crisis, and where consumer trust in brands is already depleted, businesses are being placed in the spotlight and handed an opportunity to strengthen their reputation. 

The Prediction Series livestream events present an opportunity to gain valuable knowledge from some of the industry’s most experienced and engaging thought leaders on how brands engage with consumers, in a time of changing business paradigms where marketing plays an important role in driving growth.

Each Livestream Chat will include:

  • Presentation
  • Q&A
  • Peer to peer discussion

Topic and Focus:

The Content First Strategy - A Winner In Both Good Times & Tough Times

We will be discussing:

  • How much content is being generated on a daily basis across popular mediums
  • 10x content is the only content that you should create
  • Content strategy: an important part of the SEO Playbook

About the Presenter:

Siddharth Lal
Chief Executive Officer, Bruce Clay 

Sid is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx, DMAI, SES, Adtech etc.

Sid brings a unique perspective of working across both the Indian and Australian markets. He has successfully navigated the challenges presented by the complex Indian business environment. He has implemented technology and processes to remotely manage the business and improve efficiencies. 

Born and raised in New Delhi, India, Sid moved to Australia in 1993 where he graduated with distinction from Western Sydney University with a degree in marketing followed by an MBA specializing in e-commerce from the University of Technology, Sydney. Sid is a serial entrepreneur & set up his first business when he was still in University. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners.

Sid moved to India in 2010 to set-up Bruce Clay’s India office where he worked with leading brands like Atos, NEC, Bata, Saavn, ICICI Lombard, goibibo and helped them massively scale-up their online presence by optimising their SEO strategy.

In 2018 he returned to Sydney and set-up Bruce Clay Australia. He and his team currently work with Australian business to optimise their online strategy. 

Bruce Clay Inc, is a global Digital Marketing agency established in USA (1996) that specializes in Search Marketing (SEO and Paid Search).

Registration for this event will close 24 hours prior to event start

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