During periods of uncertainty and crisis, and where consumer trust in brands is already depleted, businesses are being placed in the spotlight and handed an opportunity to strengthen their reputation.
The Prediction Series livestream events present an opportunity to gain valuable knowledge from some of the industry’s most experienced and engaging thought leaders on how brands engage with consumers, in a time of changing business paradigms where marketing plays an important role in driving growth.
Each Livestream Chat will include:
- Presentation
- Q&A
- Peer to peer discussion
Topic and Focus:
B2B Marketing – Predictions and Viral Speculations
"B2B buyers have changed the way they buy, so B2B marketing was already transforming. The events of 2020 have just speed up the process. The need for valued, contextual B2B customer engagement via non-human channels has just gone to the next level." - Andrew Haussegger, Green Hat
We will be discussing:
- Trends in B2B marketing for 2020/21
- The Persona of the Best-in-Class Marketer (a signpost for the future)
- Marketing locked down by Covid
About the Presenter:
Andrew Haussegger
CEO and Co-Founder, Green Hat
Andrew Haussegger is the CEO and co-founder of Green Hat, an integrated marketing agency specialising in the B2B and 'considered purchase' marketing.
He is passionate about unearthing new opportunities in the B2B buying journey, which he describes as a ‘bowl of spaghetti’. He believes that integrating content, creativity, data and technology is the key to delivering best-practice customer experience. B2B buyers are changing the way they buy, so sellers must change the way they sell. Over the last 15 years he has consulted for many blue-chip brands – including Nestle, IBM, USG Boral and Singtel Optus – to develop innovative marketing strategies for a constantly evolving marketing landscape.
He co-authors the annual Green Hat/AMI B2B Marketing Research report, Australia’s leading study on the state of B2B marketing in the country. He's a regular speaker on the conference circuit, and a frequent judge for various industry awards.
Registration for this event will close at 4pm (AEST) 20th April 2020
